TheFind: Where to Shop offers location-aware, comprehensive

shopping search capabilities to find any product at nearby stores, and

compare online and local prices while on the go

MOUNTAIN VIEW, Calif.–(EMWNews)–TheFind, Inc. (www.TheFind.com),

the leading shopping search engine and web destination for discovering

lifestyle goods, today introduced TheFind: Where to Shop, an

application designed to give consumers the ability to leverage TheFind’s

powerful shopping search capabilities and comprehensive local store data

from anywhere, via the Apple® iPhone™.

“Since TheFind was launched in November 2006,

we’ve continually improved our ability to help

consumers as the leading shopping search engine for lifestyle goods,

known for our comprehensive search capabilities, to find and purchase

products in local neighborhoods,” said Siva

Kumar, co-founder and CEO of TheFind. “The

key design point of our iPhone application was to blur the lines between

the desktop and the mobile phone, creating a rich shopping experience

for consumers, with comprehensive information available at anytime, from

any location.”

TheFind: Where to Shop bridges the gap between online research

and offline purchases, enabling shoppers to compare products and pricing –

while out and about — and ensuring that they find exactly what they’re

searching for, quickly and easily within their neighborhood. With a

comprehensive index of more than 250 million products covering 200,000

store locations, TheFind’s iPhone application

aims to be the best resource for savvy shoppers.

TheFind’s search capabilities will enable

shoppers using their iPhones to:

• “Carry”

  online shopping research – product

  searches, prices, store locations and sales information –

  with them anywhere they go. Whether traveling for business or

  pleasure, consumers can make their shopping trips more intelligent,

  efficient and fun.

• Quickly and easily determine which retail outlets selling the

  desired items are closest in proximity. For every search, TheFind:

  Where to Shop graphically maps the locations of local brick and

  mortar stores that carry the desired item. Consumers can use the map

  to determine which location is the closest to them, saving time, money

  and gas. The application provides street addresses and phone numbers

  for each store location. To further refine search results, consumers

  can search by store type (i.e. department stores, boutiques, etc.).

• Check in-store availability. Through integration with inventory

  look up capabilities offered by NearbyNow and Krillion, TheFind’s

  iPhone application enables shoppers to actually check the inventories

  of nearby stores to see if a particular item is in stock.

  Additionally, all listings for local retailers have phone numbers

  listed so the busy shopper can call to check in-stock status before

  venturing out.

• Compare online and local pricing and obtain the very best deal. TheFind:

  Where to Shop puts a wealth of information at ones fingertips

  enabling a shopper at a store to assess prices from other local and

  online retailers. TheFind’s application

  alerts shoppers to various considerations such as items on sale and

  driving distance of retail outlets, so they can make purchasing

  decisions based on their individual preferences and criteria.

  Integration of online prices and local store information helps

  consumers select the best of the available options.

Local search is one of the fastest growing areas of search engine

technology, and integration with “brick and mortar” stores, and

location-specific data to facilitate in-store purchases is viewed as the

“last mile” in search. A recent study found that 72% of consumers agree

that online search engines are valuable in terms of researching offline

purchases, and with an increasing number of consumers researching

products online, then either purchasing those products online or from

local retailers.

With TheFind: Where to Shop, the possibilities are virtually

limitless when it comes to increasing consumer foot traffic at

brick-and-mortar store locations, and identifying and tracking shopping

trends. “The iPhone’s location awareness,

faster downloads, lower price, and easy access to applications finally

create mainstream appeal for mobile local search,”

said Michael Boland, Senior Analyst, The Kelsey Group. “As

these new standards permeate the market, a consumer use case will

quickly grow around finding things to do and buy locally. This will be

especially resonant in the area of local shopping, and finding out

exactly what stores have what promotions and what products on the shelf,

right now.”

About TheFind: Where to Shop

A study done by a popular industry analyst firm earlier this year on

consumer behaviors related to mobile commerce surveyed 2,000 consumers

in the US and the UK. When asked what features were most important to

consumers, the study found that checking prices ranked second after

checking store locations, and ranked above other activities such as

checking delivery status via mobile phone, and receiving promotions and

discounts.

TheFind: Where to Shop is a “location

aware” application that enables users to

search for products they want to buy and then simply view relevant

stores on interactive maps pinpointing local retail locations

(identified by “store icons”)

near their current physical locations (identified by a “location

icon”). The location information is

determined using GPS or other positioning methods of the iPhone

platform. For more information, including a comparison on online prices

and prices of stores in their area, the retailer’s

address, phone number, product availability, and users simply need to

click the various search options of the application. Users can also

check inventory availability and reserve an item for in-store pickup.

Availability

TheFind: Where to Shop has signed up 100 beta testers, who will begin

testing the application this month. The application will go through

Apple’s approval process in August and will be available to consumers

for download from the iTunes App Store immediately upon official

approval. TheFind plans to release TheFind: Where to Shop for other

popular mobile platforms with standard browsers, 3G and location

services.

About TheFind Inc.

TheFind.com offers the leading

shopping search engine that delivers comprehensive, authentic and

visually compelling results for products, specializing in the lifestyle

goods category. From the most popular e-commerce sites to the most

unique, hard-to-find brands, TheFind uniquely crawls the entire Web to

find more than 200 million products from over 500,000 stores. By using

its patent-pending “product ranking”

technology, TheFind displays the best-selling products, styles, brands

and stores for any shopping search right on the first page of results –

saving consumers time and money. TheFind Inc. family includes leading

fashion shopping website Glimpse (www.Glimpse.com),

which specifically caters to fashion-savvy shoppers searching for the

latest trends and hottest apparel products, and TheFindGreen

(www.TheFindGreen.com) which

finds organic brands, green stores and environmentally-friendly products

all in one place. TheFind Inc. promotes shopping that gives back to the

community through its Color For A Cause campaigns, which have included

charitable beneficiaries such as The Susan G. Komen Foundation, Doctors

Without Borders and Global Green USA.

TheFind Inc., headquartered in Mountain View, Calif., is backed by

leading investors Bain Capital Ventures, Redpoint Ventures and

Lightspeed Venture Partners.

Apple and iPhone are trademarks of Apple. Other company and product

names may be trademarks of their respective owners.

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