Tremor Media Confirms Content Is Still King

     Leading Online Video Ad Network Sees 80% Pre-Roll Completion Rates



    NEW YORK, Aug. 18 /EMWNews/ -- Tremor Media, the leading online

video advertising network and provider of the Acudeo video monetization

platform, today shared the results of its proprietary research of pre-roll

video completion rates. Tremor Media is observing pre-roll completion rates

around 80% for both :15 and :30 second streaming video advertising, which

they attribute to their business practice of matching advertising with high

quality content.



    



    "Our commitment to avoiding user generated content and focusing on

professional produced material as the cornerstone of our value proposition

has rewarded our clients with outstanding performance in leveraging a

format that has been tainted unfairly in some corners," said Jason

Glickman, CEO, Tremor Media. "Additionally, because of our dedication to

protecting the user experience and a fair value exchange, we've seen

slightly higher completion rates for :30 second ads than :15 seconds. While

we wouldn't suggest it as a best practice, it is proof that audiences are

willing to accept pre-roll advertising in exchange for the content they

want, on demand."



    Tremor Media's results were garnered from over 100 campaigns and nearly

65 million pre-roll impressions, with both :15 and :30 second campaigns in

the automotive, entertainment, technology, CPG, business/finance, and food

and beverage verticals. Vertical categories with only :15 second pre-roll

data included travel and tourism, teen's interest, men's interest, and

women's interest campaigns.



    Public perception of pre-roll is finally falling in line with what

leading agencies have witnessed first hand; pre-roll advertising is highly

effective when paired with the right content. "With Tremor, we can be

confident that our pre-roll advertising will be delivered in-full, on-time,

and as-promised across an expansive, transparent network of quality

publishers," said Christine Peterson, VP, Digital Media Director, Carat

Interactive. "In short, Tremor has become our go-to video partner-in a

crunch, we can depend on the team at Tremor to deliver."



    According to a recent Ipsos MediaCT study, consumers are showing an

increased willingness to watch advertising in exchange for free online

video content. Two thirds of the respondents said it was reasonable to show

advertising in front of professionally produced content such as music

videos, news and sports clips. More than half (52%) said that it was not

reasonable to have advertising surround user generated content -- the type

of content that is not offered by Tremor Media.



    "Validating consumer sentiment towards video advertising has been a

critical hurdle for the online video industry," said Randy Kilgore, Chief

Revenue Officer, Tremor Media. "The growth of quality content, rather than

user-generated content, has given us the ability to demonstrate our

rightful seat at the table with TV as a medium -- both in ability to target

messages and prove their delivery -- and continue to drive ad revenue

towards the online video market, even in a downturn economy."

    About Tremor Media



    Tremor Media is the leading online video advertising network providing

advertisers with both in-banner and in-stream video advertising

opportunities on over 1000 top-tier publisher sites with more than 105

million unique visitors per month.



    Tremor also offers the Acudeo Video Monetization Platform for

publishers, a full suite of products and services to monetize streaming

video and maximize ROI. Tremor's full service solutions offer the necessary

tools for advertisers and publishers to utilize online video advertising as

a powerful interactive medium. For more information visit:

http://www.tremormedia.com.






    Contact:

    Corey Kronengold

    646-278-7417

    ckronengold@tremormedia.com