CYPRESS, CA–( EMWNews – April 3, 2008) – It’s time to start thinking about planning your

summer family reunion and what better way to do it than by researching your

family tree so you know who to invite! Celebrating the new Familitchi V5,

the newest version of the highly popular Tamagotchi Connection toy,

www.TamaGenerations.com provides kids the chance to create family trees of

everyone’s favorite Tamagotchi characters as well as collect hidden family

heirlooms. With help from partners Family Tree Magazine and

FamilyReunion.com, kids can create a personalized family tree online and

learn fun tips on planning their very own family reunion party. But the

fun doesn’t end there! Finding 20 family heirlooms will give one lucky kid

the chance to win an Ultimate Tamagotchi Family Reunion for 25 family

members with a special appearance from the special and fun Tamagotchi

characters.

With Tamagotchi Connection Familitchi V5, kids can raise their own family

of multiple characters simultaneously in one toy. Expanding the Tamagotchi

experience, Familitchi features many types of families and generations to

be raised. And, depending on how they care for their characters, kids can

have fun experiences with the Mames (the intellectual family), Memes

(artistic family), Kuchis (laid back family) and even the Violes (cheerful

family). Kids are also charged with creating family togetherness and

generating a strong family bond among their family of three siblings. For

more excitement, kids can marry their grown-up Tamagotchi characters to

their friends’ characters and start a whole new generation of families by

using the popular infrared technology feature. More information about the

Tamagotchi V5 is available at www.Tamagotchi.com.

“We believe that the new family feature of the V5 will encourage kids to

have fun with their families by sharing, inspiring each other and just

plain having fun,” said Colleen Sherfey, senior director of marketing,

Bandai America Incorporated. “That is why we are excited about our

partnerships with Family Tree Magazine and FamilyReunion.com. Together

with the new Tamagotchi Connection Familitchi and TamaGenerations

microsite, we will get kids excited about exploring their family history

and make it a meaningful experience for the whole family.”

Family Tree Magazine, the country’s premier family history magazine, is

partnering with Tamagotchi by providing tips for the site including

teaching kids how to research a family tree as well as pointers on how to

celebrate their family’s heritage. FamilyReunion.com, the leading family

reunion planning site in America, is currently developing fun ideas

specifically tailored for kids on how to plan a successful and exciting

family reunion.

TamaGenerations expands the amount of activities available in the newest

addition to the Tamagotchi line, the Tamagotchi Connection Familitchi V5.

The new site will give kids the opportunity to complete their own

Tamagotchi family tree with their favorite characters. Exciting online

activities include collecting Tamagotchi family heirlooms, customizing a

Familitchi Scrapbook Album, and getting tips on raising a happy and healthy

Tama-family. In addition to weekly prizes for kids who collect all 20

family heirlooms, one lucky child will win the Ultimate Tamagotchi Family

Reunion, which includes a fully catered reunion for 25 of their closest

family members, complete with party favors and a visit from their favorite

Tamagotchi characters.

About Tamagotchi Connection

Originally launched in 1997, the egg-shaped Tamagotchi — which simulates

the life cycle of a real pet — went on to sell more than 40 million units

worldwide and created a brand new toy category within the industry. Bandai

America reintroduced the brand in 2004 with a new and highly popular

infrared technology “connection” feature, thereby creating

stronger-than-ever consumer demand among young kids and adults alike.

The new Tamagotchi Connection includes an ever-expanding assortment of

design styles, games, new characters (for a total of 53) and 144 total

collectible souvenirs. Tamagotchi Connection V5 debuted in January at all

major retailers nationwide with a SRP of $14.99. Debuting in July will be

the refresh of Tamagotchi Connection V5, as well as the Tamagotchi Watch

and redesigned Gotchi Gear™ line (SRP of $5.99 – $12.99). For more

information about Tamagotchi, please visit www.Tamagotchi.com.

About Bandai America Incorporated

A leader in introducing Japanese toy trends to the United States, Bandai

America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc.,

an entity that resulted from the integration of Namco Ltd. and Bandai Co.

Ltd. of Japan. Global interests encompass six strategic business units:

toys and hobby (toys, models, apparel and sundries), amusement facilities,

game content (home and arcade console gaming), network (mobile phone and PC

content), visual and music content (including home entertainment), and an

affiliated business group. Bandai America is the manufacturer and master

toy licensee of some of the most popular brands in children’s toys and

entertainment today, including Power Rangers, Ben 10™, Dragon Ball Z®,

Digimon, BLUE DRAGON™ and Tamagotchi®. The company is headquartered in

Cypress, California and information is available at www.Bandai.com.

About Family Tree Magazine

Family Tree Magazine, America’s largest-circulation family history

magazine, is the leading how-to publication for those who want to discover,

preserve and celebrate their roots. For more information, visit

http://www.familytreemagazine.com.

About FamilyReunion.com

FamilyReunion.com, the world’s largest social networking site for family

gatherings, is where you can search for long-lost relatives in its

extensive database representing hundreds of thousands of family members.

Visit http://www.FamilyReunion.com for more information.