Vanil’J New Product, ‘Atlantis Blue,’ Sells Out in Just One Year, Gaining Strong Consumer Response

Vanil’J new product, Atlantis Blue, sold out in just one year, gaining strong consumer interest. The lens, a larger version of the popular Angel Ring, offers a tone-up effect with a fresh, natural look. Vanil’J plans to expand into Asia next.

Vanil’J latest product, Atlantis Blue, has quickly become a sensation, joining the ranks of sold-out products within just one year of its release. Launched in April 2024 in Oman, Atlantis Blue first garnered attention on social media with its captivating promotional photos, and the excitement was further amplified by a sample experience and a 1 OMR discount event, which drew enthusiastic responses from customers eagerly awaiting the release of this new product.

Atlantis Blue is a larger version of Vanil’J best-selling Angel Ring lens, which naturally brightens the eyes with its tone-up effect. The product quickly gained popularity, especially among customers looking for contact lenses with a bigger graphic diameter. This is believed to be the key factor behind its rapid success and high demand.

In addition to Atlantis Blue, Vanil’J collection—including Forest Green and Sunbeam Hazel—features soft, milky colors that provide a natural tone-up effect to brighten the eyes and enhance their sharpness, creating a vibrant and lively look. Atlantis Blue features a sea-like blue hue that brightens the eyes with a soft, cool glow, creating a clear and vivid gaze, as if kissed by sunlight.

Meanwhile, Forest Green has a subtle, soft milky green tone that naturally blends into the eyes, adding a gentle tone-up effect. All of Vanil’J lenses are made with ‘Silicone Hydrogel’ material, a hydrophilic substance that keeps the eyes moist and comfortable throughout the day, promoting healthy eye care.

A representative from Vanil’J marketing team expressed gratitude for the immense interest and love from their customers, saying, “We are deeply thankful for the overwhelming response. With some prescription options now sold out at Vanil’J stores nationwide, we are truly feeling the popularity of our products.”

Looking ahead, Vanil’J plans to introduce a variety of exciting new products across both online and offline channels, drawing inspiration from their success in Arab countries, and will continue to offer innovative products with diverse appeal across Asia.