Xuinet(TM) Launches FlashR Developer Challenge in Search of Best in Class Mobile Flash Application

$10,000 in Cash and Prizes Are Up for Grabs in Xuinet’s FlashR Developer Challenge

REDWOOD CITY, CA–(EMWNews – August 20, 2008) – To coincide with this week’s San Francisco

Flashforward2008 Conference and Film Festival, Xuinet is leading the search

for the best in class Adobe Flash® based mobile application with today’s

launch of the FlashR Developer Challenge. Xuinet is launching the

competition to help encourage mobile Flash developers to get creative and

slug it out for the chance to win over $10,000 in cash and prizes for the

best mobile Flash creation.

The contest offers the opportunity to win a $5,000 grand prize, $2,500

first prize, and an added $500 bonus prize for the most downloads via the

Xuinet community in the following categories:

--  Blogs, forums and social networks

--  Fun-n-games

--  Images/slide-shows

--  Sports

--  On-the-go-travel, weather, news, etc.

    

To participate, Flash developers simply download the SDK at www.xuinet.com,

create their content and publish it to the Xuinet network to enter before

November 3, 2008. Once published, developers can share with family,

friends, and the entire community of Windows™ Mobile users. Further

details on the FlashR Developer Challenge can be found at

www.xuinet.com/2008FlashR.

The Xuinet FlashR awards will be announced in San Francisco on November 17,

2008. In addition to cash prizes, some of the latest Flash development

software from Adobe will also be awarded. Title sponsor Adobe is joined by

additional sponsors and contest judges including DeviceAnywhere, through which

developers can leverage 1,500 real devices to build, test and port

best-in-class mobile applications, and Millennial Media, the leading

mobile advertising network in the U.S. in terms of both impressions and

reach.

Commenting on the Xuinet FlashR Developer Challenge, Ray Taylor, President

and CEO of Mobopia and creator of the Xuinet developer network, says, “We

are launching this competition to help advance the evolution of mobile

content creation and to encourage Flash developers to join the Xuinet

network so they can see just how easy it is to publish Flash content and

make money on mobile.”

As a Flashforward2008 Bronze sponsor, Xuinet will be exhibiting at the show

from August 20 – 22 at the Nob Hill Masonic Center in San Francisco. For a

demo of the Xuinet network please contact [email protected].

About Xuinet

Xuinet is a service of the Mobopia Corporation. Mobopia offers products

and services that advance the evolution of mobile content and next

generation user experiences through innovation in Rich Interactive

Application technology. With Xuinet, Mobopia fosters a community to enable

the most creative minds to create and distribute rich interactive

applications for mobile phones. Mobopia was recently selected as a VentureBeat’s

MobileBeat2008 Nominee for Best Infrastructure Service.

About DeviceAnywhere

DeviceAnywhere is an award-winning product that provides convenient and

cost-effective end-to-end solutions for mobile content development,

monitoring, testing and deployment — enabling application developers to

bring better content to market faster than ever before. Its unique

Direct-to-Device™ technology provides access to real handsets in live

global networks, from anywhere. DeviceAnywhere currently supports 1500

devices on more than 25 different carrier networks worldwide, with

locations in the U.S., U.K., Canada, France, Germany, and Japan. To learn

more about DeviceAnywhere — and to sign up for a free, three-hour trial —

please visit www.deviceanywhere.com.

About Millennial Media

Millennial Media, the industry’s largest mobile media networks company,

offers the only true, end-to-end platform for mobile advertising — with

full-service and self-service solutions designed to meet a vast spectrum of

marketing objectives. With rich post-click solutions for engaging user

experiences, the MBrand network for targeted audiences across premium

content and Decktrade™ for large-scale performance campaigns, Millennial

Media’s suite of solutions will meet any advertising need. The company is

committed to growing the mobile advertising marketplace by becoming the

preferred partner to all advertisers seeking to reach mobile consumers, all

publishers seeking to maximize ad revenue, and all mobile operators seeking

to further monetize their networks. For more information, visit

www.millennialmedia.com.

For more information, please visit www.xuinet.com.