Business News

Zillow.com(R) Partners With Baird & Warner

2008-08-19 08:00:00

  Leading Illinois real estate broker signs up for Zillow(R) Listings Feed

                                  program



    SEATTLE and CHICAGO, Aug. 19 /EMWNews/ -- Zillow.com and Baird &

Warner today announced a partnership which enables Baird & Warner to

automatically feed all of their listings to Zillow.com on a daily basis,

joining the hundreds of partners participating in the Zillow Listings Feed

program, which launched in November 2007 and has grown to more than 3

million listings today.



    



    Each listing Baird & Warner feeds to Zillow includes a description of

the property with multiple photos and contact information for the listing

agent, including links back to the Baird & Warner Web site where Zillow

users can find more information and connect with a Baird & Warner sales

associate to guide them through the home buying and selling process.



    "We're thrilled to have such a distinguished brand participating in our

listings feed program," said Jorrit Van der Meulen, Zillow's vice president

of partner relations. "Baird & Warner is the largest independent real

estate broker in Illinois and the oldest in the country, and we believe

this partnership will be extremely beneficial to our Chicago-area users."



    Added Steve Baird, president and CEO of Baird & Warner, "We constantly

look for ways to maximize the marketing exposure for our listings. Every

phase of the home sale process has been reengineered to ensure our sellers

receive the highest level of service, including our robust online marketing

efforts. By syndicating our listings to Zillow, we are able to expose our

clients to Zillow's 5 million monthly visitors -- more than 375,000 from

the state of Illinois alone."



    The Zillow Listings Feed program allows participating listings

providers to automatically gain free marketing exposure for their listings

on one of the most-visited real estate sites in the country, while

providing Zillow's users with a more robust search experience. Real estate

brokerages post for-sale listings directly to the site in a bulk feed,

giving the homes a virtual for- sale sign at no cost.



    For enhanced exposure, individual agents can create a free profile page

with photos, contact information and more details about the agent, linked

directly from each listing. For more information on Zillow Listings Feeds,

visit http://www.zillowfeeds.com. For more information about Baird &

Warner, visit http://www.bairdwarner.com.



    About Baird and Warner



    Baird & Warner, now in its fifth generation of local family ownership,

is the oldest residential real estate brokerage in the nation and the

largest independent brokerage in Illinois. The company consistently ranks

among the nation's Top 12 real estate firms. Baird & Warner has 32 offices

in strategic locations throughout Chicagoland and nearly 2,000 sales

professionals. http://www.bairdwarner.com. 312-368-1855.



    About Zillow.com



    Zillow.com is an online real estate community where homeowners, buyers,

sellers, real estate agents and mortgage professionals find and share vital

information about homes, for free. Launched in early 2006 with Zestimate(R)

home values and data on millions of U.S. homes, Zillow has since opened the

site to community input, data and dialogue. One of the most-visited U.S.

real estate Web sites, Zillow's goal is to help people become smarter about

real estate in every stage of the home ownership process -- buying,

selling, home improvement and financing. The company is headquartered in

Seattle and has advertising sales offices in New York, Chicago, San

Francisco and Los Angeles.



    Zillow.com, Zillow and Zestimate are registered trademarks of Zillow,

Inc.





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