Revolutionary New Product Allows Consumers to Clip Most Anything From Anywhere on the World Wide Web and Send It Instantly to Their Mobile Phone or a Friend’s Phone

PALO ALTO, CA and BEIJING and MADRID, SPAIN–(EMWNews – July 22, 2008) – As mobile phone

usage worldwide continues to increase and evolve to include more forms of

entertainment and enjoyment, users are seeking out new and better ways to

personalize and “fun up” their mobile experiences. In response to this

demand, leading mobile applications provider Berggi today announced their new product

ZipClip. For the first time ever,

consumers easily can clip most anything they want from the Web — videos,

photos, images, graphics, animations, avatars, thumbnails, and text —

while browsing from their computer, and send it instantly to their mobile

phone or a friend’s phone with a simple right-click of the mouse. The

service is free to users, who are only limited by their time and

imagination to “fun up” their phones.

“ZipClip’s revolutionary simplicity makes it effortless for people to fun

up their phones with rich and social Web content,” said Babur Ozden, CEO of

Berggi. “ZipClip makes people’s phones the next big social networking

platform — especially for hundreds of millions of teenagers and young

adults around the world whose phones are their preferred and sometimes

primary source of entertainment and connection with others.”

Prior to ZipClip, tools for sending Web content to mobile phones — such as

email, SMS, MMS, Bluetooth and cable cords — had been users’ only means

to populate their phones with interesting Web content. However, the use of

these tools is painstakingly time consuming and requires too many steps. In

a single click, ZipClip eliminates the hassle and pain that has been

limiting and inhibiting users from adding more Web content to their mobile

phones.

“ZipClip leverages a few simple insights: consumers prefer to use their

computer, not their phone to browse the Web; they have limited time when on

their phone and want to take a specific and immediate action — like

talking, texting, or accessing desired content instantly; and consumers

prefer unlimited choice, not constraints. ZipClip brings this all together.

It’s free, simple, and the only instant and effortless way available today

to send exactly the content you want from the Web to your mobile phone,”

continued Ozden.

How ZipClip Works

To start, go to www.zipclip.com, and select “Get It Now.” ZipClip will

direct users through a short and simple installation of the application on

their computer and mobile phone.

As users browse the Web from their computer, and see a particular item that

they want to put into their phones, they simply right-click their mouse on

that content and select “Send to my phone,” from the installed ZipClip menu

on their browser. The clipped content is instantly placed in their “My

Stuff” folder in the ZipClip application on their phones. In this way,

users can clip and send a variety of content effortlessly to their phones

and to friends’ phones — Web to phone, or phone to phone — and “fun up”

their mobile phones.

In addition, ZipClip offers an online instant content editing tool called

Studio, which allows users to customize and personalize clipped content. A

user can shorten long videos into a few seconds, crop photos or customize

ringtones before sending it to their phone or their friends’ phones.

Availability & Requirements

Users around the world can begin installing and using ZipClip today for

free. The English language version of ZipClip is available today; the

Chinese language version will be available in early August 2008 during the

Olympics, to be followed by the Spanish version.

Within the U.S., the application is compatible on regular mobile phones and

BlackBerry with AT&T or Sprint service. At this time, ZipClip is not

compatible with other PDAs, including Treo and iPhone. Internationally,

ZipClip will work on most carriers and on Java and Symbian mobile phones.

To use ZipClip, users will need Internet access on their phone; standard

carrier rates will apply.

About Berggi

Berggi (www.berggi.com) is the leading global downloadable mobile portal,

bringing a wide range of mobile applications and services — email,

messaging, videos, Web downloads, sharing and mobile communities — to any

cell phone running on any mobile operator. Headquartered in Palo Alto, CA

and with offices in Madrid, Houston, Sofia and Beijing, Berggi is building

an ad-sponsored global mobile platform, connecting people to useful, fun

and entertaining services through their cell phones.

The company was founded by the mobile industry veteran Jorge Mata and is

backed by Spanish investors Group AVANZIT and Adara Ventures. Group AVANZIT

(MCE: AVZ) operates in more than 20 countries in media, telecom and IT

sectors and through its subsidiary Navento in the localization-based

services industry. Based in Madrid, Adara Ventures (www.adaravp.com) is the

leading venture capital firm in Spain.