In-Restaurant Promotions & Launch of New Company Website Commemorate 50th

                                 Milestone



    MEMPHIS, Tenn., July 21 /EMWNews/ -- Since its humble beginnings as

a single pancake shop that opened its doors in Cincinnati, Ohio in 1958,

the Perkins Restaurant & Bakery chain has been serving up delicious

breakfast, lunch and dinner specialties, and irresistible desserts to

discerning guests in 34 states and five Canadian provinces. In celebration

of its 50th Anniversary, a milestone shared with Jack Kilby's invention of

the microchip; the launch of the first passenger jet service on the Boeing

707; and the Wham-O company's introduction of the Hula Hoop(R), Perkins has

kicked off a series of in-restaurant promotions designed to entice the

palette and please the pocketbook. In addition, the Company announces today

the public launch of its newly designed company website,

http://www.perkinsrestaurants.com



    Perkins 50th Anniversary celebration culminates with the rollout of

http://www.perkinsrestaurants.com , which in addition to incorporating a

completely redesigned layout and graphic feel, integrates guest oriented

programs including an eClub, interactive location finder and maps, onsite

driving directions, and an invitation to "Meet at Perkins." The

commencement of http://www.perkinsrestaurants.com comes on the heels of a series

of in-restaurant promotions that guests at Perkins Restaurants & Bakeries

throughout the country have been enjoying since July 1. These include

several menu items especially created for Perkins 50th Anniversary

including a "Crazy Cookie" tin featuring a dozen cookies each of which are

half sugar and half chocolate chip; an Anniversary Platter which includes a

stack of three pancakes, two eggs and a cup of seasonal fruit; and not to

be outdone, the irresistible Wildberry Silk Pie (photo available upon

request) which consists of a chocolate cookie crust, a layer of chocolate

ganache topped with wildberry silk mousse and covered with whipped cream.



    According to Cheryl Ahlbrandt, Senior Vice President of Marketing and

Research & Development, "While things have changed quite a bit since Dwight

D. Eisenhower was in office and a gallon of gasoline cost 25 cents, Perkins

tradition of offering high quality, distinctive food remains the hallmark

of our company as does appealing to the evolving tastes and preferences of

our guests. Our anniversary specials, and our new user-friendly website are

both testament to Perkins overriding commitment to providing for a positive

experience whether that be in restaurant or on-line." Sam Hanhan, Principal

at Slingshot Interactive, http://www.slingshotinteractive.com , the San Diego

based web development firm that designed Perkins new website adds, "Perkins

single minded objective of ensuring trouble free access to its menu,

locations, promotions, career and franchising opportunities and more, has

been the key priority throughout the design and implementation process. As

a result, http://www.perkinsrestaurants.com is not only pleasing to the eye, it

also provides, useful, timely and relevant information across the board."



    In addition to the in store promotions and launch of

http://www.perkinsrestaurants.com , Perkins has collected recipes from families

around the country for a commemorative 50th Anniversary Cookbook which will

be available at participating locations beginning in late September 2008.



    1958 may have been the year that VIPs, celebrities and household names

including Prince Albert II, Kevin Bacon, Christiane Amanpour and Jeff

Foxworthy were born, but to the Perkins Restaurant & Bakery chain, it is

the year that marks the beginning of a restaurant success story. Today

Perkins is the leading operator and franchisor of 483 full service family

dining restaurants located in 34 states and five Canadian provinces.