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ADDING MULTIMEDIA Real Estate Market Expected to Improve with New President : New Survey Shows Demand Growing as Buyers Struggle to Overcome Barriers

2008-07-15 02:00:00

ANGELES (EMWNews) July 15, 2008 —

Nearly half of all home buyers1 (44%) believe

the housing market will improve once the new President takes office in

January, 2009, according to a new survey released today conducted by

Harris Interactive®

and commissioned by Move, Inc. (NASDAQ:MOVE), the leader in online real

estate and operator of Realtor.com®,

the most visited real estate site on the Web.

This is great news to us and our colleagues in the real estate industry. As the leader in online real estate, we pay close attention to consumer perceptions and behaviors. This important feedback enables us to identify ways in which we can enhance the search experience so it meets the needs of today’s consumers who will become the homebuyers of tomorrow.

Forty-eight percent of women and 41 percent of men who plan to buy a

home in the current market said they think the housing market will get

better once the new President is in office.

News Image

At the same time, 81% of home buyers are still nervous about the current

housing market and report the existence of barriers between them and

home ownership. Todays home buyers perceive

the cost of a down payment (28%), their annual income level (20%), lack

of confidence in the economy (26%) and high home prices (31%),

especially in the Western states (39%) as barriers to buying a home.

Despite these reservations, the survey indicates underlying demand for

homeownership is healthy. While nearly half (41%) of current homeowners

do plan to purchase a home again, 80% of all renters plan to purchase a

home someday with 47% planning to purchase a home within the next five

years. More people who plan to move will do so for space-related (26%)

and life-stage change reasons (17%), such as having children (2%) or

downsizing to a smaller residence (9%), not financial ones including an

increase in rent (2%) or an expensive mortgage (less than 1/2%).

Most home buyers (78%) are also willing to make sacrifices to save and

earn extra income for down payments and will compromise on neighborhood

features and residential amenities in order to buy a home in the current

market. Many of their choices may reflect changing values, including a

growing concern over the environment, the importance of community

features and the rising cost of fuel.

These findings show that despite the

difficulties home buyers face in the wake of the subprime crisis and

their concerns about economic uncertainty, underlying demand appears

relatively strong. Consumers see better times coming,

said Lorna Borenstein, president of Move, Inc. This

is great news to us and our colleagues in the real estate industry. As

the leader in online real estate, we pay close attention to consumer

perceptions and behaviors. This important feedback enables us to

identify ways in which we can enhance the search experience so it meets

the needs of todays consumers who will

become the homebuyers of tomorrow.

Buyers Face Barriers to Homeownership

While about four out of five home buyers (81%) say they face barriers to

buying a home in the current market, the greatest single barrier to

homeownership today is high home prices (31%), a concern that was much

higher in the West (39%), than in the South (27%) or Midwest (26%).

The second greatest barrier keeping buyers out of the current market is

coming up with the money for a down payment (28%), with lack of

confidence in the economy (26%) ranking third. Financial concerns

generally are higher among people in the West (45%) compared to the

South (33%) and about one-third of those ages 18

34 said lack of money (38%) or poor credit (18%) is a concern compared

to only 11% and 5% (respectively) of those 55+.

Four out of five adults (84%) say there is something about buying a home

that is intimidating, and one out of three (34%) say money-related

issues being a concern. Finding the right home is the most intimidating

part of the home-buying process for about one out of five (19%). About

two thirds of adults (62%) have visited an online real estate web site

and once on the site, 23 percent are looking to purchase and 52 percent

are looking at whats on the market.

This survey surfaced important feedback that

Realtor.com addresses by delivering the largest and freshest collection

of listings and new features like Find a Neighborhood and Find Home

Values to empower consumers, said

Realtor.com President Errol Samuelson. We

want to help remove uncertainties from the home buying process by making

it as transparent and as consumer-friendly as possible. Providing the

most comprehensive information, relevant tools and connections to local

Realtors are only a few of the many resources consumers will find at

Realtor.com to help make the process of buying and selling a home easier

and less stressful.

Trade-offs Favor Community, Environment

Today, adults rank crime rates (56%), proximity to daily conveniences

(47%) and property taxes (46%) as the top three factors in choosing a

neighborhood. Home buyers are more willing to sacrifice cultural and

recreational amenities (18%) than green features (16%) like solar

heating and energy-saving appliances, or forego proximity to work (7%)

and daily conveniences (11%) to buy a house in todays

real estate market.

Concern over the cost of gasoline and the importance of community is

evident in the importance buyers place on accessibility. Only seven

percent of home buyers would be willing to sacrifice proximity to work

and six percent, proximity to shopping. Only three percent would give up

proximity to public transportation in order to buy a home in todays

real estate market.

About half of adults (49%) say green features like solar panels, energy

saving appliances and low usage water heaters are important

features. More care about green features (49%) than luxury amenities

(31%), yet some would give up green features (9%) before storage (7%),

luxury amenities (7%) or numbers of bedrooms or bathrooms (6%). Women

rate green features higher than men (52% to 46%) and consumers aged 18

34 years of age rate green features the lowest (40%).

Kitchens (67%) and the number of bedrooms (69%) are the most important

features todays buyers are looking for in a

home. Storage space (66%) and the number of bathrooms (62%) rank three

and four on their list of priorities.

Mortgages are a Mystery

Understanding mortgages and the financing process during these times of

change in the credit industry is a major issue with a large number of

buyers. Eighty-one percent of todays home

buyers and three quarters of adults (78%) say they wish the process of

taking out a mortgage was easier to understand. In fact, some say that

either understanding financing (9%) or the uncertainty of the mortgage

process (6%) is the most intimidating part of buying a home.

For many buyers, changes in the amount of a down payment required for a

mortgage is a significant issue. The lack of cash for a down payment is

keeping about one quarter (28%) of buyers out of homes–more than those

who have poor credit (15%), low household income (20%) or those who lack

of confidence in the economy (26%).

Seventy-eight percent of home buyers are willing to make sacrifices to

save money or earn extra income in order to be able to buy a home in the

current real estate market. First to go would be spending (65%) on items

such as personal luxuries (46%) and clothes, shoes and accessories

(43%). Next, home buyers would go out less often (52%). Nearly half

would clip coupons (47%) and 27% would cancel a vacation.

About the survey

The Homeownership study was conducted online within the United States by

Harris Interactive on behalf of Move, Inc. between May 21 and 23, 2008

among 2,462 U.S. adults ages 18 and older, of whom 1,377 plan to buy a

home in the current real estate market. These online surveys are not

based on probability samples and therefore no estimates of theoretical

sampling error can be calculated. For full survey methodology and all

survey results please contact Lindsay Scalisi at 415.844.6217.

ABOUT REALTOR.COM

REALTOR.com®,

where the world shops for real

estate online, is operated by Move, Inc., (NASDAQ:MOVE)

and is the official Web site of the National Association of REALTORS.

Ranked as the #1 homes-for-sale site, REALTOR.com currently offers

potential home buyers access to over 4.5 million property listings, as

well as the most brokers and agents. It also provides REALTORS and the

home sellers they represent with the Internet’s largest real estate

marketplace, reaching more than 5 million consumers in May 20082.

Agents and companies have the power to customize REALTOR.com

resources to maximize their brand and productivity.

REALTOR® and REALTOR.com®

are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS®.

REALTOR® is a federally registered collective

membership mark, which identifies a real estate professional who is a

Member of the NATIONAL ASSOCIATION OF REALTORS®

and subscribes to its strict Code of Ethics. All other trademarks

appearing above are the property of Move, Inc., or of their other

respective owners.

ABOUT MOVE, INC.

Move, Inc. (NASDAQ:MOVE) is the leader in online

real estate with 8.33 million2 monthly

visitors to its online network of websites. Move, Inc. operates:

Move.com, a leading destination for information on new

homes for sale and rental

listings, moving, home

and garden and home

finance; REALTOR.com®,

the official Web site of the National Association of REALTORS®;

Welcome Wagon®;

Moving.com; and TOP PRODUCER®.

Move, Inc. is based in Westlake Village, California, and employs more

than 1600 individuals throughout North America. For more information: www.move.com.

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a

long and rich history in multimodal research that is powered by our

science and technology, we assist clients in achieving business results.

Harris Interactive serves clients globally through our North American,

European and Asian offices and a network of independent market research

firms. For more information, please visit www.harrisinteractive.com.

This press release may contain forward-looking statements, including

information about managements view of Moves

future expectations, plans and prospects, within the safe harbor

provisions under The Private Securities Litigation Reform Act of 1995.

These statements involve known and unknown risks, uncertainties and

other factors which may cause the results of Move, its subsidiaries,

divisions and concepts to be materially different than those expressed

or implied in such statements. These risk factors and others are

included from time to time in documents Move files with the Securities

and Exchange Commission, including but not limited to, its Form 10-Ks,

Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also

could have material adverse effects on Moves

future results. The forward-looking statements included in this press

release are made only as of the date hereof. Move cannot guarantee

future results, levels of activity, performance or achievements.

Accordingly, you should not place undue reliance on these

forward-looking statements. Finally, Move expressly disclaims any intent

or obligation to update any forward-looking statements to reflect

subsequent events or circumstances.

1 For the purposes of this study we have

defined home buyers

as U.S. adults 18+ who plan to buy a home in the current real estate

market

2 comScore Media Metrix, May 2008

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