Affinium NetInsight Provides Highest Business Value for Enterprise-Class Web Analytics, According to Leading Online Marketing Analyst Firm

segmentation analysis

WALTHAM, Mass.–(EMWNews)–Unica Corporation (Nasdaq: UNCA), a leading global provider of

enterprise marketing management (EMM) solutions, today announced it has

been positioned as a “definitive industry

leader for large enterprises using analytics”

in the July 2008 JupiterResearch “Web

Analytics Buyer’s Guide: Assessing Vendors’

Competencies and Value.”

The report says, “Unica’s

NetInsight solution provides a robust analytical foundation for its

enterprise marketing management offering. Built on an open relational

database, NetInsight enables integration of granular analytics data

within other applications such as campaign management, event detection,

and predictive modeling. The NetInsight interface is intuitive and

capable of drilling down into the data warehouse for unlimited slicing

and dicing of information.”

“Given our vision to help our customers adopt

web analytics enterprise-wide, as a cornerstone of all marketing

efforts, we are thrilled to be positioned by JupiterResearch as one of

the definitive leaders in the web analytics sector,”

said Yuchun Lee, chief executive officer of Unica Corporation. “Our

NetInsight solution is being used by leading enterprises around the

globe to fully understand customer behavior.”

The report goes on to note that “this level

of functionality provides maximum flexibility and the ability to perform

advanced segmentation analysis. NetInsight customers are extremely

satisfied with custom reporting options, segmentation capabilities, and

the overall cost of the product (compared with value returned).”

Unica’s web analytics solutions provide

marketers with the ability to analyze web traffic, online customer

behavior, and internet marketing initiatives. When combined with other

solutions in Unica’s Affinium

suite, Affinium NetInsight

allows marketing professionals to obtain an end-to-end view of customer

behavior both online and offline, and launch targeted campaigns that

reach the right customer at the right time with the right offer.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of

enterprise marketing management (EMM) software and services. The most

comprehensive EMM suite on the market today, Unica’s Affinium®

software streamlines the entire marketing process from analysis and

planning to project management, execution and measurement. More than 600

companies worldwide depend on Unica for their enterprise marketing

management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the

globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica

logo, Affinium, MarketingCentral and NetInsight are registered

trademarks of Unica Corporation. All other product names, service marks,

and trademarks mentioned herein are trademarks of their respective

owners.

Forward-looking Statements

The information provided in this press release above contains

forward-looking statements that relate to future events and future

financial performance of Unica. These forward-looking statements are

based upon Unica’s historical performance and its current plans,

estimates and expectations and are not a representation that such plans,

estimates, or expectations will be achieved. These forward-looking

statements represent Unica’s expectations as of the date of this press

announcement. Subsequent events may cause these expectations to change;

and Unica disclaims any obligation to update or revise the

forward-looking statements in the future. Matters subject to

forward-looking statements involve known and unknown risks and

uncertainties, including those factors listed in the Company’s

Annual Report on Form 10-K for the fiscal year ended September 30, 2007

under “Risk Factors”,

which factors could cause Unica’s performance or achievements to be

materially different from those expressed or implied by the

forward-looking statements.

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