SofTechnics and Revionics Announce Strategic Partnership

    AKRON, Ohio, July 14 /EMWNews/ -- SofTechnics, a Mettler-Toledo

company, and Revionics, Inc. today jointly announced they have formalized a

strategic partnership. SofTechnics is a recognized leader in developing and

deploying premier headquarters and back office technology to grocery and

general merchandise retailers. Revionics will provide SofTechnics'

customers optimized everyday pricing, promotional planning and support,

category analytics as well as their comprehensive scenario and modeling

functionality. Revionics' solution is offered via Software-as-a-Service

(SaaS), in an affordable, pay-as-you-go approach.



    SofTechnics and Revionics chose to partner to deliver a comprehensive,

end-to-end solution for the mid-to-large size retailer. Revionics Advanced

Pricing Solution, (RAPS), will be offered to SofTechnics' customers in a

seamless, fully integrated fashion. SofTechnics' retailers will benefit

from turn-key implementations of best in class price and promotion

optimization as well as joint service and support of the combined offering.



    Retailers from across the country utilize SofTechnics' solutions,

including SoftGrocer, ChainTrack.HQ, GeM2020, and mobile technology.

SofTechnics has excelled in providing inventory management, replenishment,

item and price management, fresh item management, and much more to their

customers.



    "Revionics is delighted to be partnering with SofTechnics," stated Todd

Michaud, President and CEO of Revionics. "SofTechnics has a well-respected

portfolio of innovative and complementary solutions. Revionics is looking

forward to working cooperatively with this great organization to offer

their customers the very best price and promotion optimization technology

in the market, in a fully integrated fashion."



    "The Revionics partnership delivers the best of both worlds to our

customer base," stated Bill Elliott, Vice President Sales and Marketing at

SofTechnics. "Revionics brings advanced price optimization science and

pricing expertise to the table, while SofTechnics provides comprehensive

headquarters and store level applications that efficiently support the

complex needs of retailers in today's highly competitive marketplace. We

are excited about working together."

    About SofTechnics



    SofTechnics, a Mettler-Toledo Company, is a premier provider of mobile

price and inventory management solutions for the retail sector.

SofTechnics' applications support retail operations for many of the largest

retailers in North America. Twenty years of experience developing mobile

solutions combined with the extensive retail backgrounds of SofTechnics'

associates have contributed to our preeminent position in the retail

industry. The company is headquartered in Columbus, Ohio, with development

offices in Akron, Ohio and Des Moines, Iowa, plus 16 sales and support

offices across the United States.



    For more information, visit http://www.softechnics.com



    About Revionics, Inc.



    Revionics is a leading provider of lifecycle price optimization,

including base price, promotion, TPR, and markdown optimization technology

for Fast Moving Consumer Goods Retailers. The Revionics Advanced Pricing

System (RAPS) generates increased sales and profits through sophisticated

consumer demand intelligence and proprietary retail pricing science. The

Revionics service includes weekly price remodeling, as well as scenario

planning, forecasting, and category analytics. The Revionics offering is

available to retailers as a Software-as-a-Service (SaaS) subscription

offering over the Internet. For more information please visit

http://www.revionics.com.