Business News
AMBER Alert Safety Centers to Launch ’10 Million Parents for Child Safety’ Imperative
2008-08-21 08:51:00
New and Easy Wireless Phone Download and Online Enrollment Platform Soon Will Enable Parents to Make Kids "AMBER Ready" Anywhere and Anytime ROCKAWAY, N.J., Aug. 21 /EMWNews/ -- In its most ambitious initiative to date, AMBER Alert Safety Centers, Inc. (AASC) today announced that it will unveil its new AMBER Ready II wireless download and online enrollment platform in September. The availability of AMBER Ready II will enable the "10 Million Parents for Child Safety" Imperative, an intense, national marketing blitz utilizing multiple broadcast, print and electronic media venues, Company-sponsored events and general mass market awareness campaigns to enroll ten million parents residing in the United States in the AMBER Ready Free Sponsorship Program. The soon-to-be-available AMBER Ready II enrollment platform will allow parents or guardians with children under the age of 18 to easily store their children's preconfigured AMBER Ready Profile in their personal wireless multimedia phone. By having a child "AMBER Ready," parents and guardians can ensure that local law enforcement has the ability to instantly initiate a "Be-On-the-Lookout" (BOLO), Missing Person Alert and/or an AMBER Alert using the child's identification information locked and loaded in the parent's phone. More specifically, AMBER Ready II will permit parents to enroll anywhere, anytime using their wireless telephone, thus enabling the download of the AMBER Ready Program on their wireless phones within mere minutes. An Internet-enabled version of AMBER Ready II will also be available via http://www.AMBERReady.com . These rapid enrollment capabilities will be launched in early September. Further details will be announced in the next several weeks. "Enough!" voiced both Kai Patterson, Company founder, Chairman and CEO and Frank Del Vecchio, Sr. Vice President of AASC. Patterson said, "It is time for parents everywhere to take action now to get proactive and help protect their children from child predators. According to the National Center for Missing and Exploited Children (NCMEC), there are more than 100,000 registered sex offenders and child predators that are unaccounted for in the U.S. under Megan's Law. What's more alarming is the fact that if abducted by a stranger, the statistics reflect that a child will likely be murdered if not found within the first three hours of being abducted. If a child is not AMBER Ready, it may take up to four hours for a parent to confirm a child is missing and to collect essential identification information to supply police with what is necessary to launch a search. There is no longer any reason that parents should give predators intent on harming our kids this head start. When AMBER Ready, police can react instantaneously by transmitting an alert from a parent's wireless phone, thus improving the odds that their child will be found by authorities and safely returned home." Continuing, Patterson noted, "With the AMBER Ready II enrollment platform, parents do not need to wait until AASC hosts a child safety and enrollment event in their area. By simply using their wireless phone or accessing our planned new web site, parents and guardians can make their kids AMBER Ready immediately. Moreover, AASC can reach and empower millions of families in a fraction of the time it would have taken through our centers and special events." When enrolling through the fast and easy AMBER Ready II process, each parent or guardian will receive: -- The AMBER Ready Free Sponsorship Program in their wireless phone containing their children's alert profiles, pictures and digital posters; -- A backup copy of the child's profile sent to parent's (or guardian's) e-mail for replacement phone reloads; -- A free wireless phone car charger to maintain power in case of an emergency; -- 24-hour emergency support to help police transmit missing child profiles from parent's phone to police stations; -- A free Safety Disk containing the child's vital identification information and digital poster; -- Saliva DNA kits that preserve their children's DNA for up to 30 years; and Dental Chart; -- A Child Safety DVD containing safety tips, techniques and an emergency missing child instructional video; -- An Internet Child Safety Browser tool with parental blocking and monitoring options; -- Production of 1000 free full color posters paid for by AASC if the child is ever confirmed missing; -- A $1 donation made by the AMBER Alert Safety Foundation to the CTIA, the International Association for the Wireless Telecommunications Industry; and -- A $1 donation made by the AMBER Alert Safety Foundation to the National Center for Missing and Exploited Children. There is no cost for enrollment in the AMBER Ready Free Sponsorship Program to parents and guardians who agree to extend their existing wireless agreement for two years. Parents that do not wish to extend their wireless contract can purchase the AMBER Ready Program for only $30. Simplexity, an online retailer of cell phones and wireless plans, in collaboration with My Dream Wireless, has teamed with AASC to provide provisioning, procurement, customer care, fulfillment, billing and support of AMBER Ready II utilizing its proprietary e-commerce platform. All parents and guardians who elect to enroll in the AMBER Ready Free Sponsorship Program will receive a free camera phone or a discounted premium wireless phone. In addition, all the information captured in each child's AMBER Ready Kit will remain securely in the custody of parents and guardians to ensure child privacy. Statistics published by the NCMEC show that 797,500 children under the age of 18 were reported missing in a one-year period of time studied by the U.S. Department of Justice, resulting in an average of 2,185 children reported missing each day. "The '10 Million Parents for Child Safety Imperative' is a national movement designed by AASC to promote awareness of the AMBER Ready Free Sponsorship Program and to create a partnership between parents, educators, law enforcement and communities nationwide that will empower us all to play a role in protecting every child from the danger of predators. If we prove successful, more than ten million parents will be prepared to provide law enforcement with the information that could help lead to the safe and rapid recovery of their child, in the event of an abduction. Moreover, with each AMBER Ready II enrollment, the AMBER Alert Safety Foundation will make a donation to the NCMEC for each subscriber's State AMBER Plan and a donation to the CTIA to support the Wireless AMBER Alert Program. The goal of this Imperative will be to donate $10 Million to the NCMEC and $10 Million to the CTIA," said Patterson. One of the many places that parents will be able to become AMBER Ready is at the Super Bowl Champions New York Giants' home games. AASC will be found at every home game during the 2008 regular season, which is scheduled to kickoff on Thursday, September 4, 2008 when the defending Super Bowl Champ host the Washington Redskins at Giants Stadium. In addition to fans being able to enroll in the AMBER Ready II Program via wireless phone, AASC will also offer all parents at the home games a free Safety Disk, enhancing the security of their children by capturing each child's digital photograph, fingerprints and other identification information on a special CD that makes an instant digital missing child poster. Giants Fans can enroll in a special NY Giants AMBER Ready II Program through their wireless phone, which will enter them into a weekly drawing to win free Giant giveaways. Patterson and Del Vecchio stated, "We vigorously applaud the NY Giants' organization for taking the safety and security of their 'junior' fans so seriously."
About AMBER Alert Safety Centers AMBER Alert Safety Centers has pioneered the nation's first wireless program enabling parents to securely store their child's identity information within their wireless phone and providing the technology platform for police to disseminate an alert from a parents' wireless phone immediately upon a child being abducted or found to be missing. Through the wireless transmission of stored photographs and descriptive data by police as a Be-On-the-Look-Out (BOLO) or as an official AMBER Alert, the AMBER Ready Program is expected to dramatically reduce the average time between determining a child is missing and the commencement of a meaningful search by local law enforcement, thus significantly improving the odds for rapid recovery. In anticipation of pursuing a public listing in the future, the Company has engaged the firm of John Thomas Financial as its investment banking firm. For more information, please visit http://www.AMBERAlertSafety.com and/or http://www.AMBERReady.com .
FOR MORE INFORMATION, PLEASE CONTACT Elite Media Group, a division of Elite Financial Communications Group, LLC Tiffany Korkis or John Morrison, Directors 407-585-1080 or via email at [email protected]
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