AT&T to Provide ‘All-Access Pass’ to the 2008 Olympic Games Via Sweeping Extensive Three-Screen Agreement With NBC Universal

    Wireless Customers Will Have Access to 24/7 NBC Coverage Via New NBC

           Olympics Mobile Web Site and AT&T Mobile TV in August

   AT&T U-verse TV Launches Interactive Olympic Games Feature, Expands HD

                                   Lineup



    DALLAS, July 16 /EMWNews-FirstCall/ -- From the first javelin thrown

to the last volleyball spiked, AT&T will be delivering more ways for fans

to watch all of NBC Universal's coverage of world-class action of the 2008

Olympic Games in Beijing.



    AT&T Inc. (NYSE: T) today announced a sweeping multifaceted agreement

with NBC Universal that will, among other content-related initiatives,

provide customers with extensive access to all NBC Universal Olympic Games

coverage using all three AT&T screens -- the TV, the PC and the wireless

device.



    "Consumers today expect to be able to access great content when and

where they want it, and no content is more compelling than the Olympic

Games," said Dan York, head of Content and Programming, AT&T. "AT&T is the

only place to see NBC's live Olympic Games coverage on all three screens

that matter the most to consumers today."



    "NBCU's coverage of the Beijing Games is providing our customers with a

unique multiscreen opportunity," said Bridget Baker, president, TV Networks

Distribution, NBC Universal. "AT&T's Olympic plans are part of an exciting

and differentiated way of seeing the Games as never before."



    "As the Olympic Games draw near, we're committed to making the world's

most celebrated athletes and prestigious events available to AT&T's

customers on whichever platform they choose," said Jean-Briac (JB)

Perrette, president, NBC Universal Digital Distribution. "Sports events,

especially the highly anticipated Summer Games, are key drivers of consumer

adoption on new platforms."



    AT&T's Olympic-related offerings, in agreement with NBC, will include:



    -- Wireless. Beginning Aug. 8, AT&T Mobile TV customers will be able to

watch around-the-clock NBC coverage of the Olympics, including live

competition footage, via the NBC Olympics 2Go mobile TV channel. AT&T

Mobile TV is powered by MediaFLO USA and provides broadcast-quality

television available on select AT&T handsets in 58 markets around the

country. More information can be found at http://www.att.com/mobiletv. In

addition, available today, AT&T's wireless subscribers can access top

stories, polls, photos and medal counts through the new NBC Olympics Mobile

Web site through AT&T MEdia(TM) Net. This will include real-time results

and event schedules during the Olympic Games. Customers can also sign up to

receive breaking news alerts on their handsets from NBC through the Olympic

Games, from medal results, athlete news and more.



    -- Television. AT&T U-verse(SM) TV customers can access robust NBC

Olympics on demand content including a wrap-up of the best events of the

day as well as on-demand access to between 15 and 20 unique events each

day. Additional on-demand content will include memorable moments from past

Games, athlete features, Beijing previews and more. Further, from now

through the Beijing Closing Ceremony, U-verse customers will have access to

a new NBC Olympics Interactive feature. This single on-screen location will

offer the latest headlines, multifeed, live Olympic Games programming, a

medal tracker and bios of Team USA athletes.



    -- Broadband. Later this summer, AT&T High Speed Internet customers who

visit http://www.att.net will be able to access NBC Olympics on demand

content, as well as download interactive widgets from NBCOlympics.com.

Beginning Aug. 8, more than 20 live feeds covering a variety of the most

popular Olympic sports will be available to AT&T High Speed Internet

subscribers on NBCOlympics.com.



    In addition to Olympic-themed content, AT&T U-verse TV has expanded its

HD channel lineup under the multifaceted new agreement with NBC Universal.

Specifically, AT&T now offers the programmer's HD channels, adding USA HD,

SCI FI HD, Bravo HD and CNBC HD to NBC HD and Universal HD.



    AT&T U-verse TV will also offer NBC Universal's Video On Demand (VOD)

content, and AT&T U-verse OnTheGo customers will be able to access CNBC,

MSNBC and NBC Universal short-form channels.



    AT&T is an official sponsor of the U.S. Olympic Team and provides

significant financial support, products and services to the U.S. Olympic

Committee. AT&T will also serve as the official telecommunications services

partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. All

2008 Olympic Games programming will be available to AT&T customers at no

additional charge though service and wireless data plan subscriptions may

apply.



    For the complete array of AT&T offerings, visit http://www.att.com.

    About AT&T



    AT&T Inc. (NYSE: T) is a premier communications holding company. Its

subsidiaries and affiliates, AT&T operating companies, are the providers of

AT&T services in the United States and around the world. Among their

offerings are the world's most advanced IP-based business communications

services and the nation's leading wireless, high speed Internet access and

voice services. In domestic markets, AT&T is known for the directory

publishing and advertising sales leadership of its Yellow Pages and

YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators

in such fields as communications equipment. As part of its three-screen

integration strategy, AT&T is expanding its TV entertainment offerings. In

2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired

Telecommunications Company list and No. 1 on America's Most Admired

Telecommunications Company list. Additional information about AT&T Inc. and

the products and services provided by AT&T subsidiaries and affiliates is

available at http://www.att.com.



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