Batanga, Inc. Brings Music, Video and Community to Five Million US Latinos Monthly Through Internap’s Performance IP(TM) Networking
2008-07-24 18:30:00
Batanga, Inc. Brings Music, Video and Community to Five Million US Latinos Monthly Through Internap’s Performance IP(TM) Networking
— Route-Optimized IP Network Service Delivers 100% Availability for
Fast-Growing Web Site That Brings Latin Music to Life —
ATLANTA–(EMWNews)–Internap Network Services Corporation (NASDAQ:
INAP), a global provider of end-to-end Internet business solutions,
announced today that Batanga, Inc., the leading next-generation Hispanic
media company reaching US Hispanics, is using Internap’s
Performance IP™ network to power Batanga.com,
one of the most trafficked Web sites in the world offering Latino
culture-oriented entertainment, and its ad network, HispanoClick.
Batanga.com features one of the largest inventories of Latin media
content, with exclusive online music stations, on-demand videos,
lifestyle news and gossip from the entertainment world. Additionally,
the site offers a social networking platform, myBatanga, with over
350,000 registered users creating unique content, blogs, profiles and
playlists. The HispanoClick ad network also reaches the US Hispanic
market by accessing more than 10 million consumers across 800 sites.
Internap’s IP network services supply fast,
reliable Internet access for Batanga customers. As a result, their
advertisers are assured mass online exposure to customers due to the
consistent availability of network connectivity.
“When our site goes down, we lose money,”
said Jochen Fischer, vice president of technology for Batanga, Inc. “Having
used a single discount network provider in the past, we needed a more
robust and reliable way to give our audience of more than five million
worldwide monthly unique visitors access to our site. Internap turned
out to be the perfect solution, offering a mix of several tier-one
Internet backbones to guarantee a truly uninterrupted service using the
shortest possible routes. In addition, handing off the engineering
details, such as BGP (Border Gateway Protocol) routing, to the experts
at Internap is saving us money by freeing up our IT staff to focus on
delivering a world-class Web site. Installation was a breeze and the
service has been absolutely flawless from day one.”
Internap’s Performance IP network service is
unique in the industry. It is based on patented software technology
called MIRO (Managed Internet Routing OptimizerTM)
and a global network of private network access points (PNAPs). The
combination of MIRO and the PNAPs monitors the performance of Internet
backbones around the world and automatically selects the best path for
data to travel. Performance IP offers an industry-leading 100%
availability SLA (service level agreement) giving business and
government organizations the confidence to use Internap for their most
critical Web sites and Internet applications.
“Batanga, Inc. is opening new markets through
its innovative Web site and Internap’s
Performance IP networking,” said Tim
Sullivan, chief technology officer at Internap. “They
have built an online community of nearly five million users that relies
on Batanga.com and an impressive advertising network that supports the
Web site and engages the community.”
According to the U.S. Census Bureau, the Latino population in the US
will reach 47.8 million by 2010, which will comprise 15.5% of the total
population of the country1. Internap’s
Performance IP services and round-the-clock support enable Batanga, Inc.
to access this growing market through advanced Web sites and Internet
applications.
About Batanga, Inc.
Batanga, Inc. is a leading media and content company reaching U.S.
Hispanics. Batanga publishes across several media vehicles, including
Batanga.com, the flagship and top online destination for Hispanic
consumers, Batanga Publishing and Batanga Live. Batanga.com, the source
for Latin music and entertainment, boasts over 50,000 free user
generated radio stations, a burgeoning social network and the largest
inventory of streaming media in the Hispanic marketplace. In addition,
it owns the largest ad network targeting Hispanics in the U.S.,
HispanoClick. Batanga, Inc. maintains offices in Miami and New York.
Learn more at www.batanga.com.
About Internap
Internap is a leading Internet solutions company that provides The
Ultimate Online Experience™ by
managing, delivering and distributing applications and content with
unsurpassed performance and reliability. With a global
platform of data centers, managed Internet services, a content delivery
network (CDN) and content monetization services, Internap frees its
customers to innovate their business and create new revenue
opportunities. More than 3,700 companies across the globe trust Internap
to help them achieve their Internet business goals. For more
information, visit www.internap.com.
Internap “Safe Harbor”
Statement
Certain information included in this press release constitutes
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. All statements, other than statements of
historical facts, including, among others, statements regarding the
performance of our products, business strategy, projected levels of
growth and projected costs, are forward-looking statements. Those
statements include statements regarding the intent, belief or current
expectations of Internap and members of our management team, as well as
the assumptions on which such statements are based. Forward-looking
statements are not guarantees of future performance and involve risks
and uncertainties that actual results may differ materially from those
contemplated by forward-looking statements. Other important factors that
may affect Internap’s business, products,
results of operations and financial condition include, but are not
limited to: our ability to sustain profitability; our ability to respond
successfully to technological change; the availability of services from
Internet network service providers or network service providers
providing network access loops and local loops on favorable terms, or at
all; failure of third party suppliers to deliver their products and
services on favorable terms, or at all; failures in our network
operations centers, network access points or computer systems; and our
ability to protect our intellectual property.
Our Annual Report on Form 10-K/A, Quarterly Reports on Form 10-Q, recent
Current Reports on Form 8-K and other Securities and Exchange Commission
filings discuss the foregoing risks, as well as other important risk
factors that could contribute to such differences or otherwise affect
our business, results of operations and financial condition. We
undertake no obligation to revise or update any forward-looking
statement for any reason.
1 SOURCE: U.S. Census Bureau, 1970, 1980, 1990,
and 2000 Decennial Censuses; Population Projections, July 1, 2010 to
July 1, 2050.
Lewis P.R. for Internap (Press) 619-677-2700 Network Services Corporation |
|
Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89
Get Unlimited Organic Website Traffic to your Website
TheNFG.com now offers Organic Lead Generation & Traffic Solutions