Bluepulse Unveils Apple iPhone Application

Innovative Ways to Stay on the Cutting Edge of Messaging

SAN MATEO, Calif.–(EMWNews)–Bluepulse, the award-winning free mobile social messenger, today

unveiled an iPhone application available now through Apple’s

iTunes App Store. The application provides the iPhone’s

estimated 5.4 million users with an enhanced Bluepulse experience that

takes full advantage of the iPhone operating system. This first release

of the Bluepulse iPhone App features seamless integration of the

Bluepulse friends list with the iPhone address book and easy photo

uploading. The company plans to roll out more features, including

location awareness, in the upcoming weeks.

With the goal of providing the best messaging experience for its global

user base, Bluepulse is also announcing a new feature which enables its

users to have their Bluepulse status updates automatically appear in

real time on Twitter, the popular micro-blogging service. These

innovations build upon Bluepulse’s current

offering, which allows users to send peer-to-peer and group messages,

update their status and capture what they’re

doing with photos and videos they can share with their friends

immediately – wherever they are and whenever

they want.

“We are excited about providing a Bluepulse application for the iPhone

and giving iPhone users the experience they have come to expect. This

application allows us to integrate iPhone-specific features into our

mobile Web site, without compromising our current mobile browser-based

application that works on any Internet-enabled handset,” said Ben

Keighran, founder and CEO of Bluepulse. “Apple changed the game by

making the Internet core mobile phone functionality and now 85 percent

of its users access the Mobile Web. Given that Bluepulse is a

browser-based app, we are incredibly excited to see iPhone users

accessing the Mobile Web in such numbers and want to make sure iPhone

users have the best Bluepulse experience possible.”

Bluepulse has reinvented mobile messaging by giving mobile users a way

to broadcast their lives to friends with text, photos and videos.

Bluepulse enables users to keep in touch with and build out their

trusted network of friends from the one device they always have with

them. With its new iPhone App, Bluepulse is introducing two new

features, contacts integration and media upload. The contacts

integration feature automatically syncs users’ iPhone address book

contacts into Bluepulse and vice versa, providing a simple way to access

all contacts and send a message through both the iPhone and Bluepulse.

With the media upload feature, it now takes just a couple of thumb

strokes for iPhone users to take a photo and upload to Bluepulse

immediately or simply choose a photo from their iPhone image gallery and

upload. Bluepulse is available for free in the Social Networking

category of Apple’s iTunes store.

Bluepulse is now connecting its users to Twitter, allowing users to have

their Bluepulse status updates automatically appear on both Twitter and

Bluepulse in real time. This is a big time saver for users who maintain

both Twitter and Bluepulse accounts. Users simply enter their Twitter

login and password in their Bluepulse settings and then every one of

their Bluepulse status updates will immediately write to their Twitter

account.

Bluepulse continues to grow very quickly, with users in more than 190

countries. Bluepulse is continuing to invest in its business and enhance

its technology, and remains the world’s

fastest growing mobile social messenger. To get Bluepulse, type “bluepulse.com”

into the mobile browser on your iPhone or any Internet-enabled phone.

New users can immediately message or invite friends to join by entering

in their email addresses, phone numbers or by accessing their address

books from other webmail applications, and share media with other

Bluepulse users.

About Bluepulse

Bluepulse is a privately-held mobile social media company based in San

Mateo, California that is busy building one of the world’s

largest communities on the Mobile Web. The company is the fastest

growing mobile social community in the world, and currently delivers

more than 150 million messages per month to users in more than 190

countries. Bluepulse enables and encourages users to broadcast their

lives to their friends from their mobile phone with quick text, picture

and video updates. In December 2006, Bluepulse launched its

game-changing social messaging application that works on most

Internet-enabled phones around the world –

approximately one billion handsets. In October 2007, Bluepulse made the

platform Mobile-Web based. What started out as founder Ben Keighran’s

hobby has evolved into a global social messenger for mobile users.

Bluepulse was named to the FierceWireless 15 list, is an AlwaysOn

OnMedia 100 Winner, a finalist for the Software & Information Industry

Association’s (SIIA) 23rd Annual CODiE Awards

and a Red Herring North America 100 finalist. Ben Keighran has been

named one of Silicon Valley/San Jose Business Journal’s

Top 40 Under 40, one of BusinessWeek’s

best young entrepreneurs 25 and under and a SmartCompany Idol.

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