BOCA RATON, Fla., July 23 /EMWNews/ -- Bio-Engineered Supplements &

Nutrition Inc. (BSN), a world leader in cutting-edge sports nutrition

products and makers of N.O.-XPLODE(TM), the award winning extreme

pre-training energy and performance igniter, is proud to announce a

multi-year sponsorship agreement with the Ultimate Fighting Championship(R)

(UFC(R)), one of the premier Mixed Martial Arts (MMA) organizations in the

world today.



    MMA is an intense combat sport where high level professional fighters

use interdisciplinary forms of fighting that include Jiu-Jitsu, Taekwondo,

Karate, Boxing, Muay Thai, Wrestling and other fighting disciplines to

their strategic and tactical advantage in a sanctioned match. UFC(R)

fighters are among the best-trained and most conditioned athletes in the

world, making BSN's association with the sport of MMA and the UFC(R) a

perfect fit. What BSN is to the world of sports nutrition, one of the

foremost developers of physique, performance and energy products, the

UFC(R) is to Mixed Martial Arts, a true innovator and among the world

leaders in its industry.



    "I'm excited to announce that BSN is the 'Official Nutritional

Supplement Provider' of the Ultimate Fighting Championship(R)," said Dana

White, UFC(R) President. "As a world leader in physique and performance

supplements, they are a perfect fit for the UFC(R) -- we look forward to

working with BSN as we take this sport to a whole new level."



    The Ultimate Fighting Championship(R) is regulated by some of the most

prestigious sports regulatory bodies in the United States. UFC live

pay-per-view events take place at preeminent destinations including MGM

Grand, MEN Arena, Mandalay Bay and 02 Arena, and consistently draw sell-out

crowds with record-breaking gates. Presenting over twelve pay-per-view

events per year, the UFC(R) stands as one of the largest pay-per-view

providers of live events in the United States.



    The UFC(R) also has a prominent television presence with its reality

series The Ultimate Fighter(R), now heading into its eighth season. The

Ultimate Fighter(R) has consistently done extremely well in the coveted

demographic of 18-34 year old males, and regularly enjoys higher ratings

than traditional franchise sports such as the NBA, NHL, NASCAR as well as

NCAA football and basketball. In partnership with Spike TV cable network,

the UFC also presents ten live UFC(R) Fight Night(TM) events and the

popular program UFC(R): Unleashed(TM).



    BSN's President and CEO Chris Ferguson comments on the sponsorship,

"I'm proud to announce that BSN is now the 'Official Nutritional Supplement

Provider' of the UFC(R). MMA is the fastest growing sport in the world

today. We are excited to be aligned with an organization as prestigious as

the UFC(R) and are eager to stretch our brand with this sponsorship by

showcasing our product line, which includes N.O.-XPLODE(TM), the foremost

pre-training igniter in the world today. BSN is a dominant force in over 75

countries and climbing. We have entered into this agreement with the UFC(R)

to solidify our combined global presence. I want to thank everybody at the

UFC(R) for their efforts and for their continued commitment."



    Look for on-line activation of this new development between BSN and the

UFC(R) via BSN's new MMA driven site at http://www.bsn-mma.com and also look for

BSN's presence on http://www.ufc.com . Be sure to watch all UFC(R) Pay Per View

events, catch a glimpse of the BSN logo on the Octagon(TM) canvas and

bumpers, and be the first to see BSN and the UFC(R) take the world by

storm!