BEVERLY HILLS, Calif.–(EMWNews)–CelebDirect (Pink Sheets:CELI) is developing its 30 minute Muscle Flex™

(www.muscleflex.tv) infomercial

with a fresh new concept for its North American release. It promises to

be on the leading edge of commerce orientated Direct Response television

production. Many of the parts are in place including Monica Brant, IFBB

Fitness Olympia Champion, as Co-Host as well as many more surprise “high

profile” personalities.

The concept behind the Muscle Flex™

infomercial is a high impact, overtly entertaining feel with a “non-scripted”

spontaneous format that allows for all the personalities to really come

through. It is being developed in a way that will allow for the Muscle

Flex™ to become a personality in itself and

allow for the celebrities and personalities working with the Muscle Flex™

on the set to be themselves and “merge”

with the product.

“Our sales goal is 5,000 units monthly within

9-12 months upon nationwide release of the Muscle Flex™

television infomercial. The Muscle Flex™ is a

new and inspiring exercise machine and the infomercial must inspire the

same. We want to stay far away from the ‘cookie cutter’ and ‘stylized’

way that infomercials have been filmed over the last few years,”

commented Danny Alex, CEO of CelebDirect. “The

Muscle Flex™ is an amazing in-home fitness

machine that is amazing in actually delivering quick and long lasting

results … we will have people falling in love

with in-home exercise again.”

The television infomercial format is a proven methodology of marketing

fitness products and the Muscle Flex™ is

tailor-made for this kind of marketing. Television infomercials have

generated numerous multi-million and even some billion dollar plus

products in the exercise and fitness idioms. CelebDirect anticipates

that the Muscle Flex™ will be a giant hit

with an audience that is looking for a new, dependable and fun way of

in-home exercise.

The Muscle Flex ™ is the only machine of its

kind that delivers strength, flexibility and cardio training all in one

fluid gliding motion. It also improves posture, sculpts and tones, and

develops long lean toned muscles. The most popular fitness phenomenon is

creating long, lean muscles by combining toning and stretching against

resistance. With the population of America rapidly aging, body toning

and stretching will undoubtedly be the next “fitness

craze.” Go to www.muscleflex.tv

to see the Muscle Flex™ and to pre-order

yours today!!

“Muscle Flex” is a

trademark of CelebDirect Inc., All Rights Reserved.

About CelebDirect

CelebDirect is a direct response product incubator and brings unique and

innovative products to market via Direct Response marketing strategies

such as television infomercials, advertorials, traditional retail and

other associated advertising vehicles to expeditiously, economically and

cost effectively market products throughout North America and globally.

This press release contains forward-looking information within the

meaning of Section 27A of the Securities Act of 1933 and Section 21E of

the Securities Exchange Act of 1934 and is subject to the Safe Harbor

created by those sections. This material contains statements about

expected future events and/or financial results that are forward-looking

in nature and subject to risks and uncertainties. Such forward-looking

statements by definition involve risks, uncertainties and other factors,

which may cause the actual results, performance or achievements of

CelebDirect to be materially different from the statements made herein.

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