Cesar Millan and PETCO Unveil Exclusive Product Line
2008-07-24 09:16:00
Cesar Millan and PETCO Unveil Exclusive Product Line
Cesar Millan and PETCO Unveil Exclusive Product Line
“Dog Whisperer” Merchandise, Including Organic Dog Food and Accessories, for Sale Exclusively at PETCO Stores Nationwide
NEW YORK, NY and SAN DIEGO, CA–(EMWNews – July 24, 2008) – Cesar Millan, renowned dog
behavior specialist and star of National Geographic Channel’s hit show,
“Dog Whisperer with Cesar Millan,” and PETCO, a leading specialty retailer
of premium pet food, supplies and services, today unveiled the national
rollout of Cesar Millan “Dog Whisperer” — branded merchandise for dogs,
including organic dog food, treats and other products and accessories. The
Dog Whisperer line of products will be available exclusively at more than
900 PETCO stores nationwide and at PETCO.com.
This new line of premium Dog Whisperer merchandise consists of primarily
organic foods and treats, and environmentally friendly, stringently tested
products for dogs of all breeds and sizes. Each product was personally
designed and reviewed by Cesar Millan, and all the products include
“Cesar’s Tips,” which describe the proper use and benefits of each product.
Among the products in Cesar’s Dog Whisperer line are organic canned and dry
dog food, treats, fortified water, liquid supplements, collars and leashes,
toys, grooming products, training pads, stain and odor removers, beds,
bowls, and an instructional series of DVDs. The line is expected to
include more than 100 products. Additionally, PETCO.com will offer access
to an exclusive online dog coaching course personally designed and
developed by Cesar Millan to instruct owners on raising a happy, healthy
and well-balanced dog.
“PETCO has a long-standing history of providing the highest standards in
pet care, and this partnership was an easy and obvious decision for me,”
Cesar said. “PETCO’s national network of stores is the best way for me to
reach pet lovers across the nation. I have always been impressed with
PETCO’s reputation and its commitment to delivering high quality products,
services and advice for its customers and their beloved pets.”
Dave Bolen, Executive Vice President and Chief Merchandising Officer for
PETCO, said, “We are proud to partner with Cesar Millan and believe that
his Dog Whisperer products will provide what our customers need to best
care for their pets. The new Dog Whisperer line is an exciting addition to
our overall offering, and extends PETCO’s industry-leading assortment of
natural and organic products for pets and their pet parents.”
Cesar Millan is represented in broadcasting, speaking, licensing and
marketing on a worldwide basis by sports, entertainment and media company,
IMG.
For more information on Cesar Millan, visit: www.cesarmillaninc.com.
About Cesar Millan
Cesar Millan is a world-renowned dog behavior specialist, known for his
uncanny ability to walk large packs of dogs at a time. And from poodles to
pit bulls, the well-behaved canines under Cesar’s care have all been
rehabilitated; each of them rescued from a wide range of behavior issues —
everything from insecurity to severe ‘red zone’ aggression!
Cesar’s unique “Power of the Pack” methodology comes from his keen
understanding of canine pack behavior. While most dog trainers relate to
one animal at a time, Cesar often uses the pack itself — the natural
social unit for canines — to rehabilitate a wayward dog.
Cesar first captured the national spotlight when his National Geographic
Channel series “Dog Whisperer with Cesar Millan” premiered in 2004. Now in
its fourth season, the show was twice nominated for an Emmy® Award for
“Outstanding Reality Program.”
Cesar’s first book, “Cesar’s Way,” released in April 2004, has sold more
than one million copies in hardcover and spent 15 weeks at No.1 on The New
York Times Bestseller List. The paperback edition of “Cesar’s Way,”
released in September 2007, and his new book “Be the Pack Leader,” released
in October 2007, are both current New York Times bestsellers.
His company Cesar Millan, Inc. was formed in order to reach out to the dogs
Cesar is unable to help personally. The company is constantly developing
new resources and tools and offers free information to the public through
its high-traffic website and an opt-in newsletter with over 300,000
subscribers.
On Valentine’s Day 2007, Cesar and his wife Ilusion announced the formation
of the Cesar and Ilusion Millan Foundation. The non-profit organization
provides financial support and rehabilitation expertise to shelters
throughout the United States, better enabling them to maintain the highest
standards of care and assistance to animals under their protection.
Over the years, Cesar has cultivated legions of loyal fans and clientele,
including celebrities Oprah Winfrey, Will Smith and Jada Pinkett Smith,
Denise Richards, Daisy Fuentes, Nicolas Cage, Scarlett Johansson, and
Hilary Duff. Cesar has given hundreds of print and radio interviews,
including The New York Times, The New Yorker, USA Today, and National
Public Radio and has appeared on “The Oprah Winfrey Show,” “The Tonight
Show with Jay Leno,” “Live with Regis and Kelly,” “The View,” “The Today
Show,” “The Martha Stewart Show,” and CNN. He’s even been parodied on
Comedy Central’s hit show, “South Park.”
Cesar was born in Culiacan, Mexico and has more than 20 years of experience
rehabilitating troubled canines. He lives in Los Angeles with his family
— wife Ilusion and sons, Andre and Calvin.
About PETCO
PETCO is a privately held specialty retailer that provides products,
services and advice that make it easier for our customers to be great pet
parents. We operate more than 900 stores in 49 states and the District of
Columbia, as well as a leading pet products and information destination at
www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised
more than $44 million since its inception in 1999 to help promote and
improve the welfare of companion animals. In conjunction with the
foundation, we work with and support more than 5,000 local animal welfare
groups across the country to help find homes for nearly 300,000 adoptable
animals every year.
About IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses
include: product and brand licensing; consulting services; event ownership
and management; fashion events and models representation; golf course
design; and client representation in golf, tennis, broadcasting, speakers,
European football, rugby, cricket, motor sports, coaching, Olympic and
action sports. IMG Academies are the world’s largest, multi-sport training
and educational facilities, delivering world-class training experiences to
more than 12,000 junior, collegiate, adult, and professional athletes each
year.
More information about IMG is available at www.imgworld.com.
Contact for IMG/Cesar Millan: Amy Kozakiewicz Sard Verbinnen & Co 323-251-6730 Contact for PETCO: |
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