Davidson Hotel Company Announces Two New Management Agreements

Company Will Operate Sheraton Orlando-Downtown Hotel and Miami Mart Airport

                                   Hotel



    MEMPHIS, Tenn., Aug. 18 /EMWNews/ -- Davidson Hotel Company, one of

the nation's largest hotel management companies, today announced that it

now operates two additional Florida hotels, the 341-room Sheraton

Orlando-Downtown Hotel and the 332-room Miami Mart Airport Hotel. The

properties are owned by CF Hospitality, Inc. and SF Hotels, Inc., both

privately-held Florida companies.



    "With the addition of these two large, full-service hotels, Davidson

now has a portfolio which includes five upscale hotels in Florida," said

John A. Belden, Davidson's president and chief executive officer. "We are

attracted to the strong demographics in both Orlando and Miami, and

following the implementation of our proprietary marketing and management

systems, we believe these hotels will quickly gain strong market share and

substantially increased value for ownership."



    Located in the Blue Lagoon business district of Miami, the 12-story

Miami Mart Airport Hotel adjoins the Miami International Merchandise Mart

and is within minutes of such area attractions as South Beach, Bayside

Marketplace, The Venetian Pool, The Biltmore, Biscayne National Park, and

family-themed locales like Jungle Island, Miami Metrozoo, and Monkey

Jungle. Guest rooms feature plush-top beds and luxurious duvets,

floor-to-ceiling windows and wireless, high-speed Internet access. The

hotel also provides an outdoor swimming pool, whirlpool, poolside bar,

business center and 24-hour, complimentary shuttle service to and from the

airport.



    Situated near Lake Ivanhoe with a shaded jogging trail and Antique Row,

the 15-story Sheraton Orlando-Downtown Hotel is proximate to such local

attractions as Universal Studios and Disney-themed parks, as well as

corporate offices for Wachovia, BellSouth and SunTrust. The hotel offers an

outdoor, heated pool, business center, fitness facility, 20,000 square feet

of flexible, newly-designed function space and the upscale, yet casual,

Sixty South Bar & Trattoria. Guest rooms have wireless, high-speed Internet

access, oversized work desk, data port and the Sheraton Sweet Sleeper Bed.



    "These two properties reflect Davidson's on-going strategy to augment

its overall growth through third-party management," said Steven A. Margol,

Davidson's executive vice president of Business Development. "We continue

to seek out opportunities where we can apply our skills to help owners

unlock new or unrealized value in their assets. This is particularly

important in today's economic conditions."

    About Davidson Hotel Company



    Headquartered in Memphis, Tenn., Davidson Hotel Company is an

award-winning, full-service hotel owner and third-party management company

that provides management, development/renovation, acquisition, consulting

and accounting expertise for the hospitality industry. The company

currently owns and/or manages 34 upscale, independent and branded hotels

with more than 9,600 rooms across the United States, including such

affiliations as Westin, Sheraton, Hyatt, Hilton, Hilton Garden Inn, Embassy

Suites, Doubletree, Marriott, Renaissance, Crowne Plaza and Holiday Inn.

Additional information on Davidson may be found at the company's Web site,

http://www.davidsonhotels.com.






    Contact:

    Cyndi Norwood                      Jerry Daly, Chris Daly (media)

    Davidson Hotel Company             Daly Gray Public Relations

    (901) 821-4155                     (703) 435-6293

    [email protected]        [email protected]