Enthusiasts

SANTA MONICA, Calif.–(EMWNews)–Demand Media™,

a leading social media company, today announced that its property Trails.com®,

the largest and most comprehensive active outdoor lifestyle source on

the Internet, has been relaunched to help its growing community of 1.3

million passionate members live a better life outdoors. A new

interactive “Browse by Map”

feature helps users pinpoint the best trails within a specified region.

The site’s new content applications and social

media functionality, powered by Pluck®,

helps Trails.com users access the most detailed and up-to-date trails

information as well as connect with other users to share experience and

knowledge about their outdoor lives.

The re-launch comes on the heels of a 43% increase in traffic growth

year-over-year(a), and with thousands of new members joining the website

every day. “Trails.com has always been a

popular site with a passionate user base. We believe this is a direct

result of our high quality content and features, and today we are taking

our site to a whole new level,” explained Ken

Clark, general manager of Trails.com. “We

listened to our community and, leveraging our Pluck technology team,

built applications that we know our community wants and will use

regularly. We expect the site to grow at an even faster pace than we’ve

seen to date.”

The tremendously popular MyTrails section is now expanded to include

Pluck® SiteLife™

social media tools that make it possible to upload trail photos, create

user profiles, and track favorites and activities via a dashboard. In

addition to the new look and feel, the new interactive Browse by Map

feature helps users quickly find trails in the areas in which they live

or are going to visit. For the first time, the annual Top Trails list,

which is voted on by tens of millions of users every year, will be

accessible from the homepage and can be filtered to show Top Trails by a

specific activity or by state.

Trails.com®, which is a subscription-based

website, will now have features available to all visitors who choose not

to pay the annual fee. For example, all visitors will now have access to

the new Browse by Map functionality and top-line content including trail

summaries, trail photos, trail reviews, weather data and nearby

accommodations. Paid subscribers will continue to have access to premium

content – which includes detailed trail

guides for over 43,000 trails and unlimited topography maps for the

entire United States – which are now enhanced

with advanced controls and features to organize, track and share their

outdoor experiences.

About Trails.com®

Trails.com, a Demand Media™ platform, is the

most complete online planning resource for self-guided outdoor and

adventure travel in North America. Launched in 2001, Trails.com is the

fastest-growing outdoor website made up of a team of enthusiasts with

backgrounds in web development, project management, outdoor retail,

digital content, and information technology. The team has traveled and

explored all over North America and internationally in Europe, Asia,

South America, and Africa. They have thoroughly explored the outdoors in

their native regions of New England, the Rocky Mountains, Canada, and

the Pacific Northwest. The team is passionate about the outdoors, and

frequently participates in activities that include hiking, backpacking,

mountain biking, snowshoeing, mountaineering, trail running, and sea

kayaking.

About Demand Media™

Demand Media is a leading online producer, publisher and syndicator of

professional content and social media solutions. Utilizing its own

vertical media network, original made-for-internet content, and

proprietary Pluck social media tools to deliver over 2 billion

interactions each month, Demand Media is building the world’s

largest content and social media marketplace. Today the company’s

solutions power leading publishers, brands and retailers, including USA

Today, Circuit City, Discovery, Condé

Nast, Real Networks, Scotts and The Guardian. The privately held

company was founded in May 2006 and is based in Santa Monica, CA, with

offices in Bellevue, WA; Austin, TX; and London, UK. For more

information about Demand Media, Inc., please visit: http://www.demandmedia.com.

© 2008 Demand Media, Inc. All

countries.

(a) Google Analytics May 2007-May 2008

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