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Demystifying 3G in Emerging Markets is Designed Specifically for It Managers Who Are Increasingly Required to Understand 3G

2008-07-24 10:16:00

Demystifying 3G in Emerging Markets is Designed Specifically for It Managers Who Are Increasingly Required to Understand 3G

DUBLIN, Ireland–(EMWNews)–Research and Markets (http://www.researchandmarkets.com/research/f1a162/demystifying_3g_in)

has announced the addition of the “Demystifying 3G in Emerging Markets”

report to their offering.

With the spread of third-generation (3G), high-bandwidth networks, the

$1.7-trillion telecommunications industry is suddenly open to a range of

new content, service, hardware and software providers. IT heavyweights

like Microsoft, Google, and Yahoo! perceive that their software and

services will be delivered more and more through mobile devices and

networks rather than traditional landlines and cables. For these

relatively new entrants to the telecommunications industry,

understanding the current and future state of 3G in high-growth emerging

markets is crucial to successful business development. Misinterpretation

of 3G forecasts could lead companies to over- or underestimate the

market by 10, 50 or even 100 million subscribers, which could lead to

faulty business planning and the misallocation of resources, costing

companies millions, or even billions, of dollars.

This strategic brief, designed specifically for IT managers who are

increasingly required to understand 3G networks, provides projections

for the growth of 3G and other generations of cellular technologies

through 2009. Factors affecting 3G growth and the implications for IT

business managers are also covered. there is also a comprehensive 3G

Readiness Grid – a visual snapshot of 3G penetration that business

managers can use to assess the relative strength of business

opportunities in a given country.

Key Topics Covered:

I. Factors Affecting Penetration & Growth

2. Vital Wave Consultings 3G Readiness Grid

3. Implications for IT Business Managers

For more information visit http://www.researchandmarkets.com/research/f1a162/demystifying_3g_in.

Research and Markets
Laura Wood
Senior Manager
Fax from

USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
[email protected]

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