DesignBlox Announces Several New Customers for Its Adroit Banner Advertising Technology

New Clients Include La Quinta, Clairol, Moxie Interactive, Hill Holiday and Moroch

BOSTON, MA–(EMWNews – August 18, 2008) – DesignBlox, the developers of Adroit, the next

generation online advertising platform that helps marketers maximize ad

campaign success and minimize production costs, today announced the

addition of new customers that are using the company’s innovative

technology. In addition to long term clients Unicel and Constant Contact,

new clients include La Quinta Inns, Clairol, and advertising agencies Moxie

Interactive, Hill Holliday, Arnold Worldwide, Mullen and Moroch.

“Our momentum has been incredible and in only nine months we have been able

to sign on a number of brand marketers as well as advertising agencies who

are now using our technology,” said Judy Gern, CEO of DesignBlox. “While

the online industry is still largely reliant on manual production of

hundreds — and sometimes even thousands — of creative units for their

campaigns, our customers are seeing significant gains in time saved,

campaign flexibility, cost savings and overall effectiveness that can be

realized by powering their creative with Adroit.”

Adroit takes the burden out of the creative production process by

dynamically enabling a single ad to automatically deliver exactly the right

offer, message and imagery to the right audience. Online advertisers can

now, for the first time, easily modify, test and optimize their live

creative, gain a deeper understanding of the true response drivers and

improve overall campaign performance.

About Adroit

Adroit, powered by DesignBlox, is an ASP-based platform that allows

advertisers to dynamically alter components of their live Flash display ads

in real time without having to redesign, rebuild or retraffic an existing

ad, allowing a single ad template to become unlimited versions of itself.

The platform can sequence messages based on any number of key behavioral

targeting and demographic variables that are defined by the user, and,

Adroit enabled ads can be driven by business rules with data from RSS feeds

or external databases. Adroit technology also includes A/B and multivariate

testing capabilities that help to determine the effectiveness of individual

ad components; including messaging and banner images. The platform works

with any Flash display ad, including expandable units, giving advertisers

the power to design however they want, then manage and test the contents in

real-time saving both time and money.