"Confidence Pool" guaranteed to lower productivity in every office



    CHICAGO, Aug. 5 /EMWNews/ -- For the first time, Emmis Interactive,

Inc., the software and consulting company that empowers the reinvention of

local media, today announced it is opening up its catalogue of custom

products, tools and games to radio broadcasters and other local media

companies to purchase a la carte.



    "Radio stations, magazines and television stations now have the

opportunity to use our customized online tools, whether or not they are

served by our proprietary BaseStation(tm) platform," Deborah Esayian,

co-president of Emmis Interactive said. "These products provide real

revenue opportunities for media entities of any size or market."



    Confidence Pool, one of those custom online products, provides media

websites with football weekly pick-'em pools that engage audiences. The

interactive game can also be used for non-sporting competitions, such as

reality and award shows.



    "The kickoff of the football season presents the perfect opportunity

for media sites to get on board with this product," Esayian said. "And

beyond engagement of an audience, these products provide meaningful

sponsorship opportunities for advertisers."



    Other products now available a la carte include Emmis Interactive's

iTunes Music Storefront technology, with its fully integrated 6-million

song iTunes library; SOUNDBOARD, which turns your music testing into an

interactive experience for listeners; Moderated Chats; and custom games

including Texas Hold 'Em, Word Search, Sudoku, and Pick N' Win. More

information and a complete list of available products can be found on the

Emmis Interactive website.



    Since announcing it was going to market its services to radio

broadcasters and other local media companies in late April, Emmis

Interactive has announced partnerships with Renda Broadcasting, Big League

Broadcasting, Lincoln Media and Corus, as well as announcing a licensing

agreement with the iTunes Store to market its custom Storefront technology.



    Emmis Interactive, Inc., an award-winning global software and

consulting company, provides local broadcasters and publishers with

profitable, sustainable interactive businesses. Combining years of

broadcast and publishing experience with cutting-edge technology and

unparalleled service, Emmis Interactive empowers local media companies with

a comprehensive digital strategy to maximize the value of their media

brands. Services include interactive strategy for executive management,

interactive sales training, content management consulting, proprietary

technology platform and hosting services, custom website design and

interactive product development.



    Emmis Interactive Inc. is an Emmis Communications Company. For more

information about Emmis Interactive, visit http://www.emmisinteractive.com.



    Certain statements included in this report or in the financial

statements contained herein which are not statements of historical fact,

including but not limited to those identified with the words "expect,"

"will" or "look" are intended to be, and are, by this Note, identified as

"forward-looking statements," as defined in the Securities and Exchange Act

of 1934, as amended. Such statements involve known and unknown risks,

uncertainties and other factors that may cause the actual results,

performance or achievements of the Company to be materially different from

any future result, performance or achievement expressed or implied by such

forward-looking statement. Emmis does not undertake any obligation to

publicly update or revise any forward-looking statements because of new

information, future events or otherwise.