Effective Control Transport Announces the Pilot Project of Cram Technology With Group Robert Inc.

LONGUEUIL, QC–(EMWNews – July 16, 2008) – Effective Control Transport, Inc.

(PINKSHEETS: EFFC) (www.econtroltransport.com), a

software company which specializes in technology that monitors an operators

vigilance and awareness, announced today that they will immediately begin

installing and integrating the CRAM technology with Group Robert’s fleet

and

fleet management infrastructure. With over 60 years experience, Group

Robert is a Canadian trucking industry leader and operates 1100 trucks as

well as has 12 freight terminals in Quebec and Ontario.

“Delivering the first CRAM technology to Group Robert is another major

step

forward in our commitment to position the CRAM technology as a worldwide

standard for driver/operator fatigue and awareness monitoring and

detection,” said Raphael Huppe, CEO of Effective Control Transport, Inc.

“We are very excited about the opportunities presented by having a

real-time

fatigue and awareness monitoring system integrated within our fleet of

trucks and across our organizations driver management infrastructure,” said

Claude Robert, CEO of Group Robert. “Ultimately, this is about improving

safety and saving lives. The data provided be the CRAM will be invaluable

towards increasing fleet safety and driver management.”

To learn more about Effective Control Transport, Inc. and the CRAM

technology, please visit www.econtroltransport.com.

All statements in this news release that are other than statements of

historical facts are forward-looking statements, which contain our current

expectations about our future results. Forward-looking statements involve

numerous risks and uncertainties. We have attempted to identify any

forward-looking statements by using words such as “anticipates,”

“believes,”

“could,” “expects,” “intends,” “may,” “should” and other similar

expressions. Although we believe that the expectations reflected in all of

our forward-looking statements are reasonable, we can give no assurance

that

such expectations will prove to be correct.

A number of factors may affect our future results and may cause those

results to differ materially from those indicated in any forward-looking

statements made by us or on our behalf. Such factors include our limited

operating history; our need for significant capital to finance internal

growth as well as strategic acquisitions; our ability to attract and retain

key employees and strategic partners; our ability to achieve and maintain

profitability; fluctuations in the trading price and volume of our stock;

competition from other providers of similar products and services; and

other

unanticipated future events and conditions.