Lucy Gilmour Launches Consistent AF Program for Coaches – Consultants

New York City, New York Apr 17, 2026 (EMWNews.com) – Online coach and content strategist Lucy Gilmour has launched the Consistent AF Program — a new coaching programme built specifically for coaches and consultants who want to stop chasing clients and start attracting them through a proven, semi-automated system.

While Lucy Gilmour is best known for helping job seekers land interviews without applying online, the Consistent AF Program marks a strategic expansion into a different audience entirely: the coaches, consultants, and service-based business owners who want to build what she’s already built — a six-figure personal brand that generates a steady flow of inbound, high-ticket client enquiries.

“I spent years figuring out what actually works to get clients coming to you instead of you chasing them,” says Lucy Gilmour. “The Consistent AF Program is the exact system I used to build my brand, packaged so other coaches can do the same thing without the years of trial and error.”

From career coach to coach of coaches

Lucy Gilmour built Career Growth with Lucy into one of the UK’s largest career coaching platforms, with over 400,000 Instagram followers, close to 100,000 LinkedIn connections, and more than 50,000 YouTube subscribers. Her content regularly challenges conventional career advice, offering a recruiter’s insider perspective shaped by eight years working inside the recruitment industry.

But behind the job search content, Lucy Gilmour was quietly building something else: a repeatable system for attracting high-ticket clients through content, positioning, and automation. That system now powers the Consistent AF Program.

What the Consistent AF Program delivers

The Consistent AF Program is designed for coaches and consultants who are tired of inconsistent income, feast-or-famine client cycles, and spending hours in DMs trying to convert leads manually.

The programme teaches Lucy Gilmour’s full client acquisition system, covering content strategy that builds authority and attracts the right audience, positioning that makes high-ticket offers feel like the obvious choice, a semi-automated inbound enquiry system that keeps the pipeline full without constant manual effort, and a sustainable framework for maintaining consistent client flow month after month.

“Most coaches are taught to post content and hope for the best,” says Lucy Gilmour. “That’s not a system. That’s a lottery. What I teach is how to build a machine that brings qualified enquiries to you consistently — not just when you happen to go viral.”

Who the programme is for

The Consistent AF Program is aimed at coaches and consultants who already have a skill set and a service but haven’t cracked the code on consistent lead generation. It’s not for beginners looking to “start a coaching business” — it’s for established professionals who are good at what they do but struggling with the business side of building a brand that sells.

Lucy Gilmour’s approach assumes that most coaches don’t have a delivery problem. They have a visibility and positioning problem. The Consistent AF Program addresses that gap directly.

“You can be the best coach in the world, but if nobody knows you exist, it doesn’t matter,” says Lucy Gilmour. “This programme is about building the system that makes sure the right people find you, trust you, and want to work with you — on repeat.”

A proven model, not theory

Unlike many business coaching programmes that teach abstract strategy, the Consistent AF Program is built entirely on what Lucy Gilmour has done herself. Every framework, every system, every tactic in the programme comes from her own experience scaling a six-figure personal brand through content, community, and strategic automation.

With a combined audience of over half a million professionals and a track record of building one of the most recognised career coaching brands in the UK, Lucy Gilmour brings a level of proof that most coaching-for-coaches programmes lack: she’s done it, publicly, at scale.

For coaches and consultants ready to stop guessing and start building a reliable client pipeline, more information is available at lucygilmour.com

About Lucy Gilmour

Lucy Gilmour is a career coach, content strategist, and founder of Career Growth with Lucy. With eight years of recruitment experience and an audience of over 500,000, she helps professionals land job offers without applying online through Job Search Unlocked (powered by Lucy AI) and the Career Growth Accelerator. Her latest programme, the Consistent AF Program, teaches coaches and consultants the exact system she used to build a six-figure personal brand with consistent inbound client enquiries.

Learn more at lucygilmour.com