American Suzuki Consolidates Its Business Divisions, Naming Mr. Kinji Saito as New President to Oversee All U.S. Operations

success in the United States

BREA, Calif.–(EMWNews)–American Suzuki Motor Corporation (American Suzuki), continually seeking

to optimize its business in response to ever-changing consumer

preferences and market conditions, announced today that it will

consolidate its independent business units –

Automotive, Motorcycle/ATV and Marine, along with Corporate Operations –

under a new President, Mr. Kinji Saito. All of the changes are focused

on internal restructuring and do not affect the separate dealer bodies

that support each of the company’s product

divisions.

Mr. Saito, who most recently served as Deputy Executive General Manager,

Global Marketing at Suzuki Motor Corporation in Japan, will oversee all

of the operations, sales and marketing activities of American Suzuki.

Mr. Rick Suzuki, who has served as Chairman of American Suzuki, will

become its Board Advisor. Mr. Mark Harano, currently President of the

Automotive Operations; Mr. Masaaki Kato, President of the Motorcycle,

ATV and Marine Operations, and Mr. Motoo Murakami, President of

Corporate Operations, will now become Executive Vice Presidents of the

consolidated company and continue to oversee their respective operations.

“American Suzuki believes it is very important

to make changes and respond to the evolving needs of American consumers,”

said Mr. Saito. “It is ideal for all of our

divisions to work more closely together, plan together and communicate

together as a single company, rather than as separate business units.

This reorganization reflects our strong commitment to the United States

marketplace, and we are very optimistic about the many opportunities

that our new corporate structure will provide in promoting

collaboration, leveraging our innovative brand spirit across all

products, supporting our dealers, and continually improving Suzuki’s

entire product lineup in the United States.”

Mr. Saito brings to the U.S. operations significant experience and an

impressive track record of success. In 1999, he was named Suzuki’s

representative to India, and in 2002 became Director, Marketing & Sales

of Maruti Suzuki India. During his tenure, Suzuki was India’s

leading and most dominant automotive company, with a passenger car

market share that today exceeds 50 percent. American Suzuki is looking

toward this strong new leader to navigate the company to success in

these tough U.S. economic situations.

“I am very excited about the opportunity to

help lead Suzuki’s efforts in the United

States,” said Mr. Saito. “American

buying habits are changing and Suzuki is very well positioned for

success in the U.S. thanks to our diversity of outstanding products,

including many which we plan to launch very soon. I look forward to

working closely with my colleagues and fellow employees in continuing to

make Suzuki a great success in the United States.”

About Suzuki

The Brea, Calif.-based Operations of American Suzuki Motor Corporation

(ASMC) was founded in 1963 by parent company Suzuki Motor Corporation

(SMC) and currently markets its vehicles in the United States through a

network of approximately 500 automotive dealerships and numerous other

motorcycle, ATV and marine distributors in 49 states. With global

headquarters in Hamamatsu, Japan, SMC is a diversified worldwide

automobile, motorcycle, and outboard motor manufacturer. In 2007, SMC

sold more than two million new cars and trucks and more than three

million motorcycles and ATVs. Founded in 1909 and incorporated in 1920,

SMC has operations in 193 countries and regions. For more information,

visit www.media.suzuki.com.

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