SAN CLEMENTE, CA–( EMWNews – April 2, 2008) – Join leading cable networks, media buyers

and marketing experts as they discuss the future of paid programming during

Electronic Retailer Magazine’s LiveEdit Lab, New York on April 30, 2008, at

the American Conference Center. Entirely unique from other conferences,

LiveEdit Lab delivers the editorial content of Electronic Retailer Magazine

in a dynamic, live forum. Attendees interact with editors, columnists and

industry leaders who make Electronic Retailer the leading publication for

multichannel retailers.

Aptly named the Executive Media Summit, top representatives from the DRTV

world will gather for an in-depth roundtable discussion. Don’t miss your

chance to hear these executives speak candidly about the changing media

landscape and the future of long-form programming. Maria Kennedy of

Discovery Communications and Dick Wechsler of Lockard & Wechsler Direct

will co-moderate the Executive Summit.

LiveEdit Lab, New York offers a full day of educational content and special

presentations. Geoff Ramsey, co-founder and CEO of eMarketer, will deliver

the opening keynote address, while Kevin Lee, co-founder and executive

chairman of Didit, a search and interactive marketing agency, will serve as

the afternoon keynote.

Electronic Retailer will kick off the event with an online training session

followed by a plethora of educational sessions. Greg Jarboe of SEO-PR will

detail the changing role of public relations in the digital age. Ken

Osborn, CEO of Liquid Focus, will discuss online video applications and

Suzy Meriwether of Right Now Technologies will address the latest,

best-in-class customer service strategies and solutions.

Capital Media is sponsoring a breakfast for all attendees, while TV Guide

Network and West Corporation are presenting sponsors of LiveEdit Lab, New

York.

Registration is $395 and includes breakfast, lunch and a networking

reception. To register or for more information, contact Gina Cohen at

949-489-5501 or via e-mail at [email protected], or visit

www.electronicretailermag.com/info/liveedit.html.

Electronic Retailer magazine is a monthly business-to-business publication

for e-tailers, brick-and-mortar retailers, and direct and traditional

marketers looking to expand their advertising message through multichannel

methods. With a print readership of more than 21,000 subscribers and an

online readership of nearly 72,000, Electronic Retailer reaches c-level

executives from around the globe. Electronic Retailer is published by the

Electronic Retailing Association (ERA).