Lifetime Networks Launches ‘Every Woman Counts’ Bus Tour Criss-Crossing The Country En Route To National Political Conventions; Exclusive Tour Video And Interview Footage To Be Uploaded On YouTube

2008-08-04 13:04:00

Lifetime Networks Launches ‘Every Woman Counts’ Bus Tour Criss-Crossing The Country En Route To National Political Conventions; Exclusive Tour Video And Interview Footage To Be Uploaded On YouTube

  - Bus Will Make Stops in 11 Cities Where Women Can Register to Vote and

        Create Original Videos for Lifetime's YouTube(TM) Channel -

- New Site http://www.everywomancounts08.com Destination for Convention Resources,

  Featuring Exclusive Behind-the-Scenes Interviews with Women Running the

                               Conventions -

  - Rising Country Music Trio Carter's Chord Records Special 'Every Woman

          Counts' Theme Song to Play on Tour and at Conventions -



    NEW YORK, Aug. 4 /EMWNews/ -- Lifetime Networks today announced the

launch of the 'Every Woman Counts' bus tour to engage women in the

political process this election season and beyond. At each tour stop, women

will be able to upload videos to Lifetime's YouTube(TM) Channel

(http://www.youtube.com/lifetime) declaring what they would do if they were

president, highlighting the issues most important to them this historic

presidential election year. The tour will wind across the country making 14

stops in 11 markets, including Denver and Minneapolis/Saint Paul for the

Democratic and Republican National Conventions, where Lifetime will host a

series of high-profile Every Woman Counts events.



    



    In addition, at each stop, women can register to vote at

myLifetime.com, watch Lifetime Every Woman Counts PSAs and "If I were

president ... " vignettes from celebrities such as Reba McIntyre, Queen

Latifah, Jewel, and many more. Highlights from Lifetime programming,

including hit series "Army Wives," and original broadband series will also

be shown.



    "Lifetime and our partners are dedicated to sparking a national

dialogue among women and equipping them with the tools necessary to engage

them in politics," said Meredith Wagner, Executive Vice President, Public

Affairs. "The bus tour was created to connect with women in their hometowns

on the issues that matter most to them and to inspire them to register and

vote. Thirty-five million eligible women did not vote in the 2004

presidential election, and we are committed to changing this statistic as

part of our 'Every Woman Counts' campaign," she added.



    "As this historical and pivotal election approaches, we are thrilled

that our partner, Lifetime, is utilizing the YouTube platform to

democratize America's political process and enable women everywhere to

broadcast themselves," said Jordan Hoffner, Director of Content

Partnerships for YouTube.



    "We're delighted to leverage our new partnership with YouTube to tap

into the premier online video audience and to ensure that no matter the

platform, 'Every Woman Counts'," said Dan Suratt, Executive Vice President,

Digital Media and Business Development.



    Rising country stars Carter's Chord wrote and recorded "Make It Count,"

a song dedicated to empowering women that will serve as the tour's theme.

The song will be featured in on-air spots promoting the tour and in a video

montage documenting the tour on Lifetime's YouTube Channel.



    Market stops include: July 31, Indianapolis, IN; August 2, Louisville,

KY; August 4, Nashville, TN; August 5, Atlanta, GA; August 7, New Orleans,

LA; August 11, Houston, TX; August 13, San Antonio, TX; August 18,

Albuquerque, NM; August 20, 25-28, Denver, CO, site of the Democratic

National Convention; August 31, Kansas City, MO; and September 1-4,

Minneapolis/Saint Paul, home to the Republican National Convention. The bus

tour is sponsored by the University of Phoenix and facilitated by New

York-based marketing company, Alloy Media + Marketing.



    Viewers at home can also track the 'Every Woman Counts' YouTube bus on

its trip around the country and can access the Lifetime channel on YouTube

with one easy click at http://www.everywomancounts08.com, an online community

designed to engage and empower women with the resources and digital tools

they need to stay informed about and involved in the election. The 2008

'Every Woman Counts' Web site also includes voter registration tools,

resources on issues important to women, user-generated videos sharing what

women would do as president, and a design your own presidential candidate

game (please see attachment for additional details).



    The site also features a special national political conventions

resource section, including:



    -- Exclusive interviews with women behind-the-scenes at the

conventions, including CEOs of both conventions



    -- "Test Your Convention IQ" quiz



    -- Conventions 101 page



    -- Democratic and Republican National Convention highlights



    -- Lifetime's activities in Denver and Minneapolis/Saint Paul as well

as special content from Rock the Vote



    About myLifetime.com



    myLifetime.com (http://www.mylifetime.com), the ultimate digital

destination for women's entertainment and escape, is a site where more than

two million women per month (comScore Media Metrix) connect, play and

share. myLifetime.com offers lifestyle content in Beauty & Style, Home &

Crafts, Entertainment, Health, Relationships, and Astrology channels,

original broadband video series, and full episodes, behind-the-scenes

content and features that enable women to engage deeper with Lifetime's

television programming. The site's games channel offers hundreds of

compelling online and downloadable games, and ranks among the top 25 online

gaming sites for women. The site also features a vibrant community of more

than 2.5 million members who connect with each other via an array of social

networking tools. Combined with the reach of the Lifetime Networks,

myLifetime.com provides national sponsors an unrivaled opportunity to reach

women with targeted cross-platform experiences.



    About Carter's Chord



    Carter's Chord are true daughters of the Outlaw country movement whose

parents Barny & Carter Robertson toured and recorded with Waylon Jennings

at the height of his Outlaw fame and raised the sisters on music. Their

debut album features five songs written by the sisters, including hit

single "Different Breed," and highlights their distinctive sibling

harmonies to create a sound that melds their deep country roots with

utterly contemporary appeal. Fans can hear songs from the album, produced

by Toby Keith and father Barny, performed live as Carter's Chord tours with

Keith's Biggest & Baddest Tour through fall 2008.



    About University of Phoenix



    University of Phoenix is constantly innovating to help students balance

education and life in a rapidly changing world. Through flexible schedules,

challenging courses and interactive learning, students achieve personal and

career aspirations without putting their lives on hold. As of May 31, 2008,

345,300 students were enrolled at University of Phoenix, the largest

private university in North America. University of Phoenix serves a diverse

student population, offering associate's, bachelor's, master's, and

doctoral degree programs from campuses and learning centers across the U.S.

as well as online throughout the world.



    About 'Every Woman Counts'



    'Every Woman Counts' is the only public service campaign dedicated to

encouraging women to speak out on the issues they care about most, vote and

run for office. For the first time, the 2008 Every Woman Counts initiative

will leverage the power of the #1 and #2 television networks' for women -

Lifetime and Lifetime Movie Network (LMN) - and include the most extensive

on-air programming, digital content and grassroots efforts to date. To

expand the effort and reach women everywhere they live, work and play,

Lifetime launched the first-ever 'Every Woman Counts' media and advocacy

coalition in partnership with REDBOOK, CosmoGIRL!, Marie Claire,

celebrities, experts and hundreds of women's nonprofit organizations

representing more than 15 million women from all sides of the political

spectrum.



    About Lifetime



    LIFETIME is the leader in women's television and one of the top-rated

basic cable television networks. A diverse, multi-media company, LIFETIME

is committed to offering the highest quality entertainment and information

programming, and advocating a wide range of issues affecting women and

their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real

Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME

Entertainment Services, a 50/50 joint venture of Hearst Corporation and The

Walt Disney Company.



    The 2008 'Every Woman Counts' Web site - http://www.everywomancounts08.com -

is an online community designed to engage and empower women with the

resources and digital tools they need to stay informed about and involved

in the election. Features include:



    -- Voter Registration Tools - Women are only a click away from voter

registration with an interactive map feature, which allows users to select

their home state and find registration forms, state-specific voting

statistics and other resources dedicated to voter registration. Information

and voter tools are also provided through partner organizations dedicated

to voter registration, including the Rock the Vote, Declare Yourself and

League of Women Voters.



    -- "If I Were President ... " User-Generated Videos - Visitors will be

able to upload videos saying what they would do as president. Site visitors

can rate and share these videos, which will be delivered to the newly

elected leaders in the White House and the Capitol in January 2009. The

site includes several "If I were president ... " videos from celebrities

including Reba McIntyre, Queen Latifah, Marcia Cross, Mary Hart and many

more.



    -- Resources on Issues Important to Women - Each month, the site

showcases a different issue important to women, and includes presidential

candidates' positions on the issues, expert guest columns, and facts and

statistics - Nationwide "Fast Facts." Visitors also can access a wealth of

information and resources provided by coalition partners.



    -- National Political Conventions Resources - Featuring exclusive

interviews with women behind-the-scenes at the conventions, including CEOs

of both conventions, a test your convention IQ quiz, a Convention 101 page,

and information about both Democratic and Republican National Convention

events and cities. The site also includes information about Lifetime's

activities in Denver and Minneapolis/Saint Paul as well as special content

from Rock the Vote.



    -- 'Every Woman Counts' Coalition - Women and girls can sign up to join

the 'Every Woman Counts' Coalition, the first-ever media and advocacy

coalition dedicated to engaging women in the political process. The

unprecedented coalition includes Redbook, CosmoGIRL! and Marie Claire, as

well as hundreds of national women's groups representing more than 15

million women across the country.



    -- Design Your Own Presidential Candidate Game - Visitors can design

and personalize their ideal candidate complete with posters and campaign

slogans that complete the sentence, "If I were president ... " Similar to

the "If I were President" user-generated videos, these "candidates" can be

voted on and reviewed by the myLifetime.com community. Users can also send

their candidate creations to friends or embed them on social networking

sites or blogs.



    -- Track the 'Every Woman Counts'/YouTube Bus Tour - Viewers at home

can follow the 'Every Woman Counts' YouTube bus on its trip around the

country and can access the Lifetime channel on YouTube with one easy click.



    -- "The Hot Button" Blog - An 'Every Woman Counts' blog gives women

across the country a forum for voicing their opinions and sharing their

concerns about the issues driving them to the voting booth this November.



    The nonpartisan 'Every Woman Counts' campaign, first launched in 1992

and entering its fifth presidential election cycle, is the only public

service campaign dedicated to encouraging millions of women to speak out on

the issues they care about most, vote and run for office. For the first

time, the 2008 initiative will leverage the power of the #1 and #2

television networks for women - Lifetime and Lifetime Movie Network (LMN) -

and include the most extensive on-air programming, digital content and

grassroots efforts to date.





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