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LIN TV Earns #1 TV Station Web Site in 88% of Its Markets

2008-07-24 08:16:00

LIN TV Earns #1 TV Station Web Site in 88% of Its Markets

Unprecedented web traffic attributed to content maximization and

product customization

PROVIDENCE, R.I.–(EMWNews)–LIN TV Corp. (NYSE: TVL), a local television and digital media company,

today reported it has the number one television station web site in 15

of its 17 markets and the number one overall media web site in 12 of its

17 markets based on visit time,

according to May 2008 data recently released by Hitwise, the leading

online competitive intelligence service for Internet measurement. That

marks an impressive increase over the same period in 2007, when LIN did

not have a number one web site in any of its markets.

Time on Site is a critical measure because it

indicates how engaged users are with our content and ultimately how deep

they are going into our web sites, said LIN TVs

Vice President of Internet Robb Richter. We

have seen a direct correlation in our internal multi-channel culture

shift and our prominent growth in web traffic.

For example, recently, a tragic story broke in Grand Rapids, MI, when a

med-helicopter crashed on the roof of a local hospital during training

exercises. WOOD-TV was the first station in the market to break the

story and broke it online. The station provided nearly 2 hours of live

streaming coverage and received hundreds of news tips and photos within

the first hour of posting the breaking news at WOODtv.com. Online

traffic soared on the day that the story broke, resulting in 250,000

unique visits and more than 1,000,000 page views. One of LIN TVs

Interactive media partners, CNN.com, also linked to WOODtv.com for

complete coverage of the story. WOODtv.com is consistently a nationwide

top 25 Broadcast News and Media site in Hitwise traffic rankings.

In addition to focusing on content maximization at LIN TVs

top-performing television station web sites, the Company continues to

roll-out new niche web sites. WTNH News Channel 8 and WCTX MyTV9 in

Hartford-New Haven recently launched BeforeYouBuy.tv, a new, online

video show, which gives local businesses a chance to showcase their

products to highly-engaged consumers and provides advertisers a

long-form venue to explain the benefits of their products. Each month,

BeforeYouBuy.tv, premieres a new, multi-advertiser webisode.

In addition to a new webisode of BeforeYouBuy.tv every month, previous

versions will be available online for one year.

We are capitalizing on the build-out of our

web operations by hiring and training interactive/new media-only

content, sales and research staff in an effort to continue our growth,

sell more inventory and learn from our tremendous results,

added Richter.

As of June 2008, year-to-date Page Views for the LIN station web sites

have increased nearly 100 million as compared to the same time period

last year, averaging a 46% increase for each web site. In addition, Time

on Site has increased by seven minutes or an average increase of 140%.

LINs digital media strategy focuses on

providing viewers with local, relevant content at-work, at-home,

on-demand and on the move’, 24 hours a day.

LINs commitment to interactive/new media has

resulted in high growth and plans to launch a number of new products in

the second half of 2008 to continue maximizing interactive and new media

content, traffic and revenues.

About LIN TV

LIN TV Corp., along with its subsidiaries, is a local television and

digital media company, owning and/or operating 29 television stations in

17 U.S. markets, all of which are affiliated with a national broadcast

network. LIN TVs highly-rated stations

deliver important local news and community stories, along with top-rated

sports and entertainment programming, to 9% of U.S. television homes,

reaching an average of 10 million households per week.

LIN TV is also a leader in the convergence of local broadcast television

and the Internet through its television station web sites and a growing

number of local online innovations that reach 15% of U.S. broadband

households. LIN TV is traded on the New York Stock Exchange under the

symbol TVL.

Financial information about the company is available at www.lintv.com.

LIN TV Contact:
Courtney Guertin, 401-457-9501
public

relations specialist
[email protected]

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Jordan Taylor

Jordan Taylor is Sr. Editor & writer from San Diego, CA. With over 20 years and 2650+ articles edited rest assured your Press Release will see traction.

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