Business News
LPK Appoints John Recker as President of Expanding LPK International Operations
2008-08-04 05:00:00
LPK Appoints John Recker as President of Expanding LPK International Operations
LPK Adds To International Client Roster With Assignments From Nestle And General Mills Cereal Partners Worldwide CINCINNATI, Aug. 4 /EMWNews/ -- LPK, the international design agency, announces the expansion of its international efforts to underscore and build its concentration of growing global offices in Europe, Asia and beyond. John Recker, previously Executive Vice President and Director of Brand Strategy has been named President of the expansion efforts, charged with overseeing the firm's growth and operations in Europe and Asia. Having established LPK's current offices in London, Geneva, Frankfurt and Guangzhou, his responsibilities will include leading global new business efforts and identifying additional worldwide expansion opportunities. "While we have a long history of building leadership brands for multinational corporations such as P&G, IBM, Hershey's, Samsung, Chiquita and others, our expanding international influence necessitates a permanent on-the-ground presence in Europe and Asia. Our international offices provide an intimate understanding of cultural, consumer and market insights which are critical to brand success," noted John Recker, President, LPK's international operations. "Because we are independently owned, we've strategically created a business model that allows for seamless integration throughout our global operations, relying on our Cincinnati-based resources for umbrella support," Recker continued. LPK has already added to its growing international client list, winning assignments from Nestle's world headquarters located in Vevey, Switzerland, the world's number one nutrition, health and wellness consumer goods company and from General Mills Cereal Partners Worldwide, the world's number two largest cereal company outside of North America, marketing cereal brands like Cheerios(R) in more than 130 countries. In late 2007, LPK established a London office. LPK now employs more than fifty employees in three offices in Europe (London, England, Geneva, Switzerland, and Frankfurt, Germany) and in the company's office in Ghangzhou, China. "John has been the architect of our international expansion, leading our efforts in Europe and Asia," said Jerry Kathman, President & CEO of LPK.
About LPK LPK is an international design agency with a proven track record in Building Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency's portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK's combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world's largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world's most successful businesses, including IBM, Pantene, Pampers, Olay, Hershey, Valvoline, Quicken, Heinz, AT&T, Hallmark, U.S. Bank, Samsung, Novartis and Kellogg. LPK has been recognized by The Wall St. Journal as a "Winning Workplace" and by Inc Magazine as "one of America's fastest growing private companies". LPK's web site can be accessed at http://www.lpk.com .
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