Business News
LPK Appoints John Recker as President of Expanding LPK International Operations
2008-08-04 05:00:00
LPK Appoints John Recker as President of Expanding LPK International Operations
LPK Adds To International Client Roster With Assignments From Nestle And
General Mills Cereal Partners Worldwide
CINCINNATI, Aug. 4 /EMWNews/ -- LPK, the international design
agency, announces the expansion of its international efforts to underscore
and build its concentration of growing global offices in Europe, Asia and
beyond. John Recker, previously Executive Vice President and Director of
Brand Strategy has been named President of the expansion efforts, charged
with overseeing the firm's growth and operations in Europe and Asia. Having
established LPK's current offices in London, Geneva, Frankfurt and
Guangzhou, his responsibilities will include leading global new business
efforts and identifying additional worldwide expansion opportunities.
"While we have a long history of building leadership brands for
multinational corporations such as P&G, IBM, Hershey's, Samsung, Chiquita
and others, our expanding international influence necessitates a permanent
on-the-ground presence in Europe and Asia. Our international offices
provide an intimate understanding of cultural, consumer and market insights
which are critical to brand success," noted John Recker, President, LPK's
international operations. "Because we are independently owned, we've
strategically created a business model that allows for seamless integration
throughout our global operations, relying on our Cincinnati-based resources
for umbrella support," Recker continued. LPK has already added to its
growing international client list, winning assignments from Nestle's world
headquarters located in Vevey, Switzerland, the world's number one
nutrition, health and wellness consumer goods company and from General
Mills Cereal Partners Worldwide, the world's number two largest cereal
company outside of North America, marketing cereal brands like Cheerios(R)
in more than 130 countries.
In late 2007, LPK established a London office. LPK now employs more
than fifty employees in three offices in Europe (London, England, Geneva,
Switzerland, and Frankfurt, Germany) and in the company's office in
Ghangzhou, China. "John has been the architect of our international
expansion, leading our efforts in Europe and Asia," said Jerry Kathman,
President & CEO of LPK.
About LPK
LPK is an international design agency with a proven track record in
Building Leadership Brands. By integrating strategy, design and innovation,
LPK leverages relevant consumer, shopper and market insights to create
value, sustain leadership and transform businesses. The agency's portfolio
of category-leading brands and long-term client relationships attracts some
of the best and brightest creative minds in the world. LPK's combination of
strategic skills, creative disciplines and cross-cultural perspectives
results in brand-building innovation across media, geography and time.
With a presence in North America, Europe and Asia, LPK is the world's
largest employee-owned brand design agency. LPK has developed and managed
brand design franchises for some of the world's most successful businesses,
including IBM, Pantene, Pampers, Olay, Hershey, Valvoline, Quicken, Heinz,
AT&T, Hallmark, U.S. Bank, Samsung, Novartis and Kellogg. LPK has been
recognized by The Wall St. Journal as a "Winning Workplace" and by Inc
Magazine as "one of America's fastest growing private companies". LPK's web
site can be accessed at http://www.lpk.com .
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