Market Pulse Breaking News Alert for Tuesday, July 15, 2008: PRRY – Planet Resource Recovery Provides Positive Additional Information on Oil Well Treatments With PetroLuxus(TM)!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA–(EMWNews – July 15, 2008) – Market Pulse News Alert for this AM, Stocks to

Watch are: Planet Resource Recovery, Inc. (PINKSHEETS: PRRY), Canadian

Solar Inc. (NASDAQ: CSIQ), Western Standard Energy Corp. (OTCBB: WSEG)

and Apple Inc. (NASDAQ: AAPL).

Investors need to be watching Planet Resource Recovery, Inc. (PINKSHEETS: PRRY) this AM! Planet Resource Recovery is the developer and manufacturer

of the PetroLuxus™ family of chemical products. PetroLuxus™ is a

proprietary, environmentally friendly chemical that dislodges hydrocarbons

(oil) in practically all natural and man-made environments. PetroLuxus™

products can be applied to multiple hydrocarbon recovery and production

enhancement applications including: separation and collection of

hydrocarbons in contaminated soil remediation, bio-diesel feedstock

treatment to promote separation of water and particulates, treatment for

more efficient separation and recovery of methanol, fatty acids and

glycerin in bio-diesel production, treatment of rheospectic compounds

produced from the use of oil based drilling muds to recovery oil and reduce

hazardous waste, downhole well stimulation for enhancing oil production in

marginal producing wells, cost effective and environmentally friendly

recovery of oil from Utah tar sands, cost effective cleaning of storage

tank bottoms and oil recovery, oil recovery and remediation of sludge and

tailing ponds, treatment of heavy oil from removal of water and adulterates

with improvement to flow characteristics, to name a few. Through the

acquisition and formation of wholly-owned subsidiaries, PRRY deploys the

PetroLuxus™ products. RADA Technologies, Inc. designs and engineers new

mechanical processing equipment proprietary to PetroLuxus™ products

while simultaneously providing fuel inventory management services reducing

loss to increase gain for its customers. Oil Recovery Ventures, LLC deploys

PetroLuxus™ through joint ventures in the Enhanced Oil Recovery market.

PRRY commenced working with an AMEX listed oil production company in

January 2008, with the goal to treat a series of wells to increase oil

production with its downhole treatment product — PetroLuxus™ MMMF. The

company’s wells are in the Austin Chalk formation in Texas. Oil production

at the primary treated well for February and March 2008 has been

significantly improved with over 285 and 287 barrels, respectfully, of oil

for each month, and through April 21, 2008 the well has continued to

average about ten barrels of oil per day. PRRY recently announced the

collaboration between the company and Affordable Bio Feedstock of Florida

aimed at developing a process utilizing PetroLuxus™ products for the

separation and recovery of oils from waste trap grease materials rendering

an affordable, marketable grease feedstock for biodiesel producers.

Affordable Bio Feedstock has purchase commitments from Biodiesel producers

approaching 50 million gallons of raw feedstock annually once the

technology is developed and deployed. The National Renewable Energy Lab

estimates the US generates 495 million gallons of waste grease trap

material yearly — which does not include millions of gallons of waste

grease captured at municipal water treatment plants. This quantity of raw

feedstock represents an estimated $25 million per year revenue stream for

Planet Resource Recovery. Planet Resource Recovery’s pilot manufacturing

plant is operational with PetroLuxus™ ready for commercialization. PRRY

is dedicated to maximizing the recovery and production of hydrocarbon

resources reducing America’s dependency on foreign oil and minimizing the

environmental impact of petroleum based hazardous waste through

ecologically responsible and profitable remediation efforts benefiting

clients, associates and investors. Sales through a dedicated distributor

network, design and construction of specific applications processes, and

participation in joint ventures for enhanced profitability ensure a

strategy of introduction of the PetroLuxus™ family of products to the

widest audience. Planet Resource Recovery is poised to become a significant

player in the petrochemical/oil services industry! PRRY just had excellent

news out in a press release before today’s opening bell announcing

treatments with PetroLuxus™ on a series of wells in central Texas

continue to provide positive results after four months! Investors should be

watching this one closely!

Planet Resource Recovery, Inc. (PINKSHEETS: PRRY), is pleased to provide

new, additional information regarding well treatment results. Treatments

with PetroLuxus™ on a series of wells in central Texas continue to

provide positive results after four months. These treatments were performed

on a variety of wells including Austin Chalk formation with fracturing and

other formations with matrix porosity. The wells included vertical and

horizontal lateral wells in the Austin Chalk and vertical wells of varying

depths in more common matrix porosity wells and the production varied in

type and quality of oil, as well as, produced water.

The wells selected for treatment, although different in configuration,

depth, and formation type, had common issues that resulted in reduced

production. All of the wells had suffered a decline in production due to

suspected corrosion and fouling that subsequently contributed to increased

maintenance and downtime from equipment failure. Following treatment, all

of the wells have benefited. Production levels have increased either

directly or as the result of less downtime and fewer mechanical problems in

all wells.

Operator analysis of the results are continuing but significant benefits

have been observed. PetroLuxus™ has shown particular benefit to treating

chalk formation wells with horizontal laterals and typical vertical wells

with good porosity and permeability that are suffering from near well bore

contamination and equipment fouling. This is expected, as PetroLuxus™ is

a contact chemical and provides benefit from its ability to penetrate

fractures and existing permeability and porosity to open channels. Another

common factor is suspected for some improvements; conversion of corrosive

H2S into iron sulfide and reduction of corrosion. Additional potential

PetroLuxus™ benefits include drag reduction, scale reduction, and acid

reduction.

About Planet Resource Recovery, Inc.

Planet Resource Recovery, Inc. is the developer, manufacturer and marketer

of the PetroLuxus™ family of products, a proprietary environmentally

friendly chemical compound that dislodges oil in practically all natural

and man-made environments. The PetroLuxus™ family of products are

effective and efficient solutions for the remediation and recovery of

petroleum-based products. PetroLuxus™ applications include Enhanced Oil

Recovery, Oil Sands, oil spills, oil tank farm cleaning, marine ship

cleaning, remediation of oil sludge pits, treatment of raw fuel feedstocks,

waste oil segregation and biodiesel, to name a few. Through the acquisition

and formation of wholly owned subsidiaries, Planet Resource Recovery, Inc.

deploys the PetroLuxus™ products. Oil Recovery Ventures, Inc. deploys

PetroLuxus™ through joint ventures in the Enhanced Oil Recovery market.

For an audio/visual demonstration of PetroLuxus™, click on the link

http://www.planetresource.net/index-21.html. For more information visit:

http://www.planetresource.net or http://www.petroluxus.com.

Stocks in the news and acting well as of late include: Canadian Solar

Inc. (NASDAQ: CSIQ), Western Standard Energy Corp. (OTCBB: WSEG)

and Apple Inc. (NASDAQ: AAPL).

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