MLB to Roll out ‘Green’ Carpet for 2008 All-Star Game Red Carpet Parade Presented by Chevy

Friendly Carpet

NEW YORK–(EMWNews)–One of the longest—and greenest—red

carpets ever created in the United States will stretch across 18 blocks

of Manhattan as a lead-up to the 2008 Major League Baseball (MLB)

All-Star Game with its All-Star Game Red Carpet Parade presented by

Chevy on July 15^th at 1:00 PM ET. Covering

95,000 square feet along Sixth Avenue, the eco-friendly carpet will be

graced by baseball legends like Hank Aaron, Yogi Berra, and Willie Mays

as they parade through New York City along with the American League and

National League All-Stars.

The ‘green’ carpet,

created by Bentley Prince Street, Inc. is made from 100% recycled fiber

content and 100% of the electricity used to produce the carpet is made

renewable through an on-site solar array and the purchase of Green-e

certified renewable energy certificates. It will travel up Sixth Avenue

from the corner of Sixth Avenue and 40^th Street

to the intersection of Sixth Avenue and 58^th

Street.

The carpet is part of a series of initiatives MLB has implemented in

partnership with the Natural Resources Defense Council (NRDC) to make

the 2008 MLB All-Star Game the greenest event in MLB’s

history. MLB and NRDC have partnered together since 2005 on a

league-wide environmental initiative, both for League events and also to

help individual Clubs build on the good environmental work they have

been doing for years.

“Major League Baseball takes great pride in

showcasing these environmentally-friendly practices on one of the

biggest stages ever – All-Star Week in New

York City,” said John McHale, Executive Vice

President, Administration and Chief Information Officer, Major League

Baseball. “With the guidance of our partners

at the NRDC, these efforts surrounding the All-Star Game at Yankee

Stadium are Major League Baseball’s grandest

demonstration of our commitment to going green.”

MLB’s ‘green’

carpet was produced at Bentley Prince Street’s

California manufacturing facility, which is the first in the country to

receive a silver rating from the U.S. Green Building Council’s

Leadership in Energy and Environmental Design for Existing Buildings

(LEED^®-EB). The

carpet is also designated as an environmentally preferable product,

certified as Sustainable Choice Gold by Scientific Certification Systems

(SCS).

Through Bentley Prince Street’s sustainable

manufacturing processes, MLB avoided the use of 6,300 pounds of

petroleum-based fiber and 162,000 gallons of water during production. In

addition, the climate impact of the carpet has been offset, from the

purchase of 480,000 lbs of verified emissions reduction credits. Bentley

Prince Street purchases offsets from several aggregators including

Native Energy, Blue Source and 3 Degrees.

“MLB is using its market influence and

cultural visibility to send environmentally meaningful signals to the

market place.” said Dr. Allen Hershkowitz,

senior scientist with NRDC. “All Americans

should take pride in what the League is doing. By using recycled fiber

and clean energy for this giant carpet, MLB is making an important

statement that we all need to reduce our reliance on fossil fuels and

help reduce the amount of greenhouse gases that we cause to be emitted.

This should be used as the model for all red carpets to come, at any

event.”

“Bentley Prince Street is proud to partner

with Major League Baseball and the Natural Resources Defense Council to

support the greening of the All-Star Game and League,”

said Anthony Minite, president of Bentley Prince Street. “We’re

excited to have the opportunity to create a first-of-its-kind two mile

long ‘green’

carpet, made with 100% recycled fiber and 100% renewable electrical

energy. None of this carpet will ever wind up in a landfill. After the

event, all 45,000 pounds of carpet will be recycled into new carpet

through our ReEntry 2.0 reclamation program.”

Along with the environmentally-friendly red carpet, MLB has called on

Chevy, who will provide transportation for the players and their

families on the red carpet in FlexFuel Chevy Silverados. In addition,

MLB has implemented a series of measures to limit the game’s

carbon emissions, which include using post-consumer recycled content in

its paper products and bio-based products, investing in renewable energy

offsets, promoting recycling through NRDC “Green

Teams” that will be at All-Star events and

shuttling fans to certain events via hybrid buses.

About Bentley Prince Street

Defining style, color, quality and service for more than 25 years,

Bentley Prince Street manufactures and markets award-winning broadloom

and carpet tile products for commercial interiors across the globe.

Bentley Prince Street is committed to sustainable commerce and

innovations to integrate style and function with environmental practices

through its Mission Zero™ goal of eliminating

any negative impact it has on the environment by the year 2020. With the

industry’s most comprehensive vertical carpet

manufacturing facility, the company maintains third-party certification

to the ISO 9001 Quality Management System and the ISO 14001

Environmental Management System. Based in Los Angeles County,

California, Bentley Prince Street is a subsidiary of Interface, Inc., a

global provider of floorcoverings. For more information, please visit www.bentleyprincestreet.com

About Natural Resources Defense Council

The Natural Resources Defense Council (NRDC) is a national, nonprofit

organization of scientists, lawyers and environmental specialists

dedicated to protecting public health and the environment. Founded in

1970, NRDC has 1.2 million members and online activists nationwide,

served from offices in New York, Washington, Los Angeles, San Francisco,

Chicago and Beijing. For more information on how to green and event or

organization, go to www.nrdc.org.

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