BOSTON, MA–(EMWNews – July 29, 2008) – In the past, incentive programs were not easy to

experiment with. Companies that wanted to create a straightforward

incentive program or needed an incentive campaign

pilot were challenged to find an easy solution that also had strong

back-end capabilities. Or they might attempt to build their program

in-house and become swamped and frustrated by development, security, legal,

and tax concerns. Today, coinciding with the Incentive Marketing

Association’s (IMA) 9th-Annual Executive Summit, Incentive Logic announced

the release of their IGNITExpress points solution, which allows companies

to easily launch points-based programs with program web sites, online

reward redemption and fulfillment, and powerful administrative tools to

manage all aspects of a program.

Roger Hackett,

CEO of Incentive Logic states, “IGNITExpress is a crucial new member of

our product family. We have taken great care to make it an enterprise-class

product for enterprises large and small. The clients we have that have been

using this product for several months now are seeing great results. We’re

really excited now to offer it to a larger audience.”

Representing Incentive Logic at the IMA Executive Summit, Phil Leger, Vice

President at Incentive Logic said, “Some companies just don’t track the

numbers they need to make the case for launching a program. They hear that

our clients get good results, but don’t know if they would see results like

that. They want to see for themselves the impact of an incentive program

and IGNITExpress lets them do that. And they can launch in a matter of days

rather than weeks.” Leger continued, “And when they’re ready for a solution

to handle greater complexity such as market segmentation, it’s easy to

migrate to our more customizable IGNITE Points Solution™.”

IGNITExpress has at its core, the stability of Incentive Logic’s enterprise

backbone, and it was built on their years of experience developing custom

incentive programs. It has no separate setup fees. It’s a flat monthly

service fee that covers hosting, administrative access, customer support,

and site usage with no limits on the number of participants. Additionally,

there is an actively maintained online reward catalog, called

GiftFolio™, offering a range of brand-named merchandise, gift cards, and

other rewards.

IGNITExpress is used also by mid-sized enterprises or organizations that

have reward programs of moderate size and that don’t require the

integration of a more tailored program. Based on their experience with

enterprise programs, Incentive Logic developed the IGNITExpress personal

reward sites to work as a promotional tool that allows administrators to

post messages, links, and promotions for their participants to keep them

engaged. Incentive Logic hosts the reward site with a unique URL and

program name for the client. The reward site includes options for logos,

graphics, and color selections to match their brand. The program reward

site allows participants to login securely, browse the available rewards,

check their activity and point totals, and to redeem those points for

rewards using Incentive Logic’s GiftFolio online reward catalogs.

Administrative capabilities include full activity reporting, easy uploading

of participant data, and options for creating point-earning activities with

controls for time, frequency, amount, and many other criteria that provide

budgetary and usage controls.

IGNITExpress is available for programs in the United States with English as

the primary language. There are no limits on the total number of

participants. Details of the product are available at

www.incentivelogic.com/ignitexpress.

About Incentive Logic, Inc.

Incentive Logic, Inc. works with businesses to develop performance-based

rewards programs that help them achieve their goals. By combining business

intelligence with a next-generation software platform, they help clients

target key performance indicators through tailored incentive

solutions that ignite performance. Founded in 1998, Incentive Logic,

Inc. is a privately held company headquartered in Scottsdale, Arizona.