Scale across Multiple Online Channels During Beijing Olympics

BEIJING–(EMWNews)–China’s national TV network has selected

WebTrends Inc., a leading provider of web analytics and online marketing

solutions, to generate insight about visitors across multiple web

channels during the 2008 Olympic Games.

China Central TV (CCTV) will use WebTrends Analytics, the online

marketing industry’s most powerful and

flexible online analytics solution, to uncover visitor trends across

multimedia and other web content on CCTV.com, the network’s

official web site. This insight will then be used to customize content

for hundreds of millions of Chinese Internet users throughout the

Olympics. For example, track and field enthusiasts can be notified of

upcoming races, while basketball fans receive highlight reels of that day’s

best three-point shots or slam dunks.

“The sophisticated analysis and reports

offered by WebTrends are essential when you’re

trying to optimize online content across multiple forms of online media

for audiences on such a massive scale,”

according to an official statement from CCTV.com. “WebTrends

Analytics will improve customer satisfaction on CCTV.com by making the

Olympics more relevant and personal for hundreds of millions of people.”

WebTrends Analytics will track online video and other content during

CCTV.com’s more than 3,800 hours of live

Olympics webcasts and more than 20,000 additional hours of news, replays

and video-on-demand programs within the mainland of China and Macau.

System Consulting & Services (Ronghai) Co., Ltd. will provide

professional onsite services for the WebTrends solution.

“WebTrends Analytics is the ideal online

analysis solution for the world’s largest

sporting event, in the world’s most populous

country,” said Dan Stickel, CEO of WebTrends

Inc. “The power and flexibility of WebTrends

Analytics helps publishers optimize their web sites at virtually any

scale, and track visitors across virtually any form of online media,

including video and mobile devices.”

This is the third Olympics that broadcasters have relied on WebTrends

technology to help optimize online content on a massive scale. Hundreds

of local NBC network TV affiliates around the United States used

WebTrends Analytics to analyze their online traffic during the 2004

Summer Games in Athens, Greece, and the 2006 Winter Games in Turin,

Italy.

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to

optimize marketing campaigns and customer engagement. WebTrends

Marketing Lab delivers the industry’s most

recognized analytics, search engine marketing (SEM) and visitor

intelligence solutions to enable companies to understand their

customers, drive customer engagement and enhance marketing and brand

awareness. Thousands of leading global organizations, including General

Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends

business solutions and client services expertise to optimize their

marketing initiatives.

For more information, visit: www.webtrends.com.

About System Consulting & Services (Ronghai) Co., Ltd.

System Consulting & Services (Ronghai) Co., Ltd. (Ronghai Consulting) is

a software and services provider focused on China’s

domestic market. We specialize in providing high quality professional

services on product support, marketing and sales development to

customers and vendors who use or produce enterprise or high-end

software. Ronghai Consulting is headquartered in Beijing and has branch

offices in Shanghai, Guangzhou, Chengdu, Xi’An

and Hong Kong. We are currently in a strategic cooperating relationship

with IBM, Oracle/BEA, NetIQ, WebTrends, Gomez, Nominum, HP/Mercury etc.

About CCTV.com

Based on CCTV’s powerful resources, CCTV.com

is an integrated Internet media provider that delivers customers news,

information, entertainment and services. It is an inseparable part of

the multimedia broadcast of CCTV and other leading media on important

news and events in China.

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