B2B Marketing Firm Marketo Adds Record 14 New Customers in July

Industry's Fastest-Growing Lead Management Company Expands Customer Success

                                 Operations



    SAN MATEO, Calif., Aug. 20 /EMWNews/ -- Lead management software

vendor Marketo today announced it signed a company record fourteen

customers in the month of July, solidifying its position as the

fastest-growing company in its space, with over 60 customer wins in under

five months. Marketo's growth has been fueled by a commitment to driving

customer success and delivering marketing automation software that's both

powerful and easy-to-use. The company's momentum was also recognized by the

venture community last week with $8 million in Series B funding from Storm

Ventures and InterWest Partners.



    



    "Because Marketo is extremely intuitive, we've been able to hit the

ground running with more sophisticated email marketing campaigns, and at

the same time, Marketo's customer success program ensures that we're

starting off on the right foot and will get the most from our investment,"

said Patrick Grogan, director of marketing at Sabrix, Inc., the leading

provider of transaction tax management applications for companies of all

sizes. "After using Marketo for just a month, we're already seeing great

benefits and are excited to continue increasing the volume and

sophistication of our campaigns for a greater return on our marketing

spend."



    In addition to Sabrix, new Marketo customers in July include Alight

LLC, maker of Alight Planning financial planning and analysis software;

Anoto Group AB, the pioneering leader of digital pen & paper technology;

and Electronic Ink, the leading design consultancy dedicated to improving

how people interact with technology, environments, and one another. Other

new customers for July include agency partner eMarket2, a UK-based

specialist business-to-business marketing agency; Intronis Technologies, a

leading provider of online data backup, archiving and recovery services;

and Snowbound Software, the premier provider of document viewing and

conversion technology to accelerate the document lifecycle.



    "I'm delighted to welcome a record number of new customers to the

Marketo community," said Phil Fernandez, president and CEO of Marketo. "The

commitment to customer success is the defining element of our company

culture. In the last month, we've doubled our resources focused on customer

success and operations, and are prepared to continue to invest in building

a world-class business capable of driving success for thousands of

customers. Not only are we setting the standard in the industry for

innovative and easy-to-use marketing automation software, but we're also

defining a new level of customer service and commitment to customer

success."



    As rapid customer growth, new funding, and expanded operations propel

Marketo into a market leadership position, industry recognition also

confirms Marketo's status as the company setting the agenda for lead

management innovation. Marketo customer Acteva, the trusted leader in

online event registration, ticketing and payment management services, will

present their real-world success story at the MarketingSherpa B-to-B Demand

Generation Summits in Boston and San Francisco in October. Jon Miller,

Marketo VP of marketing and author of the widely-read Modern B2B Marketing

blog, has been selected to speak on two panels at the Online Market World

event in October in San Francisco the same month, and Marketo Board of

Advisors member Susanne Lyons, former CMO of Visa, will also speak at

Marketing Connections (MCONN) in Las Vegas.

    About Marketo



    Marketo (http://www.marketo.com) is the leading provider of

sophisticated yet easy B2B marketing automation software that helps

marketing and sales at large and mid-sized companies work together to drive

revenue and improve marketing accountability. Marketo's demand generation

solutions automate and measure lead management activities - including email

marketing, lead nurturing, and lead scoring - to help marketing and sales

generate and qualify sales leads, shorten sales cycles and demonstrate

results. Unlike traditional marketing automation solutions, Marketo is

powerful yet easy to use without training and offers an on-demand model to

get customers up and running quickly, with no charges for set-up or

integration. Marketo's Modern B2B Marketing blog (http://blog.marketo.com)

and marketing best practices community are recognized as industry

destinations for marketers to share ideas and help each other drive

results. For more information on Marketo, visit http://www.marketo.com or

call 650-655-4830.