Managers Promoted to Lead Two New Divisions



    ATLANTA, July 24 /EMWNews/ -- Response Mine Interactive (RMI) is

growing by leaps and bounds, averaging more than 50 percent annual growth

in the past three years. As a result, the agency has organized for further

growth by creating two new divisions, promoting two group directors to run

them.



    Matt Dooley has been appointed to vice president of client services. In

his new role, Dooley will operate the teams who run search marketing for

Home Depot, Staples and Mohawk Industries. Dooley formerly served in

executive-level positions with Dell and Critical Mass. He has a master's of

business administration degree from The College of William & Mary and has

been with RMI for two years.



    Brent Wheeler has been promoted to vice president of performance

marketing. His responsibilities include all lead generation and

cost-per-action campaigns on RMI's extensive proprietary Web site network.

Prior to joining RMI five years ago, he was regional marketing manager for

Winn Dixie and worked at Google.



    Existing clients are increasing their digital marketing investments,

and this, combined with several new client wins, has resulted in

unprecedented growth for RMI, according to Ken Robbins, president, Response

Mine Interactive.



    "We're winning more new business every quarter now -- this

reorganization will allow us to provide more strategic and consistent

services and take on many more new clients going forward," he said. "I am

very excited about our performance division, where we generate pre-screened

leads for the call centers of companies like Brinks Home Security and

Medical Hair Replacements. Presently, we operate more than 40 distinct Web

properties like http://www.Diabeticseniors.com and

http://www.WebHostingFinds.com, which generate targeted, high-value

audiences for these clients."



    Response Mine's two major client offerings are digital agency services,

including search engine optimization and PPC, and performance-based

marketing (cost-per-lead). RMI's services group has helped retailers like

Rooms to Go begin using search marketing to drive sales in their

brick-and-mortar stores. The performance groups use proprietary Web sites

like http://www.SimplySeniors.com to drive high-quality leads of seniors

with diabetes for clients like Liberty Medical (MHS).



    "Our job is to help our clients increase revenue, customers and their

margin. Establishing these two separate divisions allows each to

concentrate on helping our clients make best use of their marketing

expenditures to get breakthroughs in volume and efficiency," Robbins said.

    About Response Mine Interactive



    Response Mine Interactive helps leading companies improve their online

marketing to bring in more customers, revenues and profits. RMI applies

analytics-driven strategy and best-in-class direct response thinking and

techniques to search marketing, affiliate programs, Web site conversion and

search engine optimization. Established in 2001, Atlanta-based RMI is

closely associated with sister agencies Weyforth-Haas Marketing (Kansas

City) and BKV Advertising (Atlanta). For more information, call

404-233-0370 or visit http://www.responsemine.com.






    Contact:

    Lara Holy

    913-901-2119

    [email protected]



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