BARCELONA, Spain, July 24 /EMWNews/ -- Private Media

Group, Inc.(Nasdaq: PRVT) a worldwide leader in premium-quality adult

entertainment content today announced the launch in Q3 of over 50 Internet

niche sites aimed at diversifying its offering and increasing the

proliferation of Private's content on the web alongside its flagship site,

http://www.private .com.



    The niche sites form an important new network delivering content

sourced from Private's vast library categorized according to genre and

theme. The plan is to grow this network around three core sites to a total

of over 100 niche sites by year end 2008. The sites are targeted to satisfy

a variety of consumer interests with niche specific content and are also

offered to Private's affiliate network, http://www.privatecash .com.



    Private's Director of Online Media, Israel Garcia, explained: "The

niche site strategy is expected to generate significant incremental

revenues and contribution to operating profit through substantially

increasing shelf-space, traffic and conversion rates. In addition, it

enables us to take advantage of additional up-selling and cross-selling

opportunities. The new sites have been in development for over a year and

are part of the ongoing evolution and growth of Private's global online

diversification strategy."

    About Private Media Group



    With its 40 year track record, NASDAQ listed Private Media Group is a

brand-driven world leader in adult entertainment and distributes premium

quality content globally via a wide range of platforms including more than

900 million mobile telephone handsets, IPTV/VOD, broadband Internet,

television broadcasting, DVDs and magazines. Private Media Group owns the

worldwide rights to its extensive archive of high-quality content, and also

licenses its Private and "Silver Girls" trademarks internationally for a

select range of luxury consumer products. Private's vision is to be the

world's preferred content provider of adult entertainment to consumers

anywhere, at any time and across all distribution platforms and devices.



    Disclaimer



    This release contains, in addition to historical information,

forward-looking statements within the meaning of Section 27A of the

Securities Act of 1933, as amended, and Section 21E of the Securities

Exchange Act of 1934, as amended, which reflect the Company's current

judgments of those issues. However, because those statements are

forward-looking and apply to future events, they are subject to such risks

and uncertainties, which could lead to results materially different than

anticipated by the Company.






     For further information please contact:

     Simon Jordan

     Marketing Department

     Private Media Group

     Tel +34 93 620 80 90

     [email protected]