Introducing the First Nationally Available, Non-Refrigerated Chewy Granola

                        Bar with a Probiotic Culture



    GLENVIEW, Ill., July 23 /EMWNews/ -- Kraft is introducing

new LiveActive Chewy Granola Bars, the first-ever, non-refrigerated bar

containing both a live probiotic culture and fiber. Probiotics are live

cultures that exist naturally in the digestive system and are important to

healthy digestive functions. They are also found in dairy products like

yogurt and some natural cheeses. With many Americans experiencing digestive

health issues, these new bars offer a flavorful snack that helps naturally

promote the health of the digestive system, anytime, anywhere.



    LiveActive Chewy Granola Bars are the latest addition to the LiveActive

line from Kraft and come in three great-tasting varieties -- Blueberry

Almond, Chocolate Raspberry and Peanut Butter.



    Not Your Ordinary Bar



    LiveActive Chewy Granola Bars are a good source of fiber and include a

probiotic culture from Probi AB, a leading company in probiotic research

and development. Plus, with chewy granola, delicious fruits and nuts and

even chocolate flavor, these snacks are a tasty way to promote digestive

health while on the go.



    "I am always looking for simple steps that will help my clients take

care of their digestive health," said Leslie Bonci, MPH, RD of the

University of Pittsburgh Medical Center. "The new LiveActive Chewy Granola

Bars are an ideal solution because they taste great and help my clients

easily infuse a probiotic culture and fiber into their active lifestyles."






    LiveActive Chewy Granola Bars are available in three flavors:

    -- Blueberry Almond -- a burst of blueberry mixed with a nutty almond

       twist

    -- Chocolate Raspberry -- the appealing combination of chocolate and

       raspberry flavor

    -- Peanut Butter -- featuring a creamy peanut butter layer



    The Digestive Health Dilemma



    Between 60 and 70 million Americans experience some sort of digestive

health issue(1). Many Americans are interested in learning about digestive

health options, but according to a recent survey(2) commissioned by

LiveActive from Kraft Foods, consumers aren't very familiar with

probiotics. Nearly two-thirds of Americans (63 percent) polled claim they

are not at all familiar with probiotics and only 13 percent of those who

were familiar with them could define them accurately.



    "LiveActive Chewy Granola Bars are a terrific example of Kraft's

commitment to providing consumers with great-tasting foods they can enjoy

to help maintain their digestive health," said Frank Bergin, senior

director of marketing for LiveActive Chewy Granola Bars. "We want to

provide consumers with delicious and convenient options like LiveActive

Chewy Granola Bars that are effortless to grab and go."



    Look for LiveActive Chewy Granola Bars from Kraft in the bars section

of stores nationwide for a suggested retail price of $3.59.

    About LiveActive



    The LiveActive product line makes it convenient to incorporate food and

beverage options with digestive health benefits throughout the day. The

bars are an addition to a delicious variety of products in the portfolio

including LiveActive Natural Cheese Snacks from Kraft, LiveActive Cottage

Cheese from Breakstone's/Knudsen, LiveActive Cereal from Post and

LiveActive On The Go Drink Mix from Crystal Light.



    Visit LiveActiveFoods.com for more information about the line and to

learn simple ways to help promote digestive health with probiotics.



    About Kraft Foods INC.



    For more than a century, Kraft (http://www.kraft.com) has offered

delicious foods and beverages that fit the way consumers live. Today, we

are turning the brands that consumers have lived with for years into brands

they can't live without. Millions of times a day in more than 150 countries

around the world, consumers reach for their favorite Kraft brands,

including nine with revenues exceeding $1 billion: Kraft cheeses, dinners

and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House

coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees;

Milka chocolates; and LU biscuits. Kraft is one of the world's largest food

and beverage companies with annual revenues exceeding $37 billion, more

than 100,000 employees and more than 180 manufacturing facilities globally.

The company's stock (NYSE: KFT) is listed on the S&P 100 as well as the Dow

Jones and Ethibel Sustainability Indexes.






    (1) Adams PF, Hendershot GE, Marano MA. Current estimates from the

        National Health Interview Survey, 1996. National Center for Health

        Statistics. Vital Health Stat. 1999;10(200).



    (2) Kelton Research, a leading national polling firm, polled 1,000 people

        nationwide using an email invitation and an online survey. Results

        were collected from a random sample of 1,000 men and women ages 18

        and over. Quotas are set to ensure reliable and accurate

        representation of the total United States population. The online

        survey was conducted between February 28, 2008 and March 3, 2008.

        Kelton Research is headquartered in Los Angeles, California.