Connected to Customers

NEEDHAM, Mass.–(EMWNews)–RatePoint, a leading provider of customer

feedback and online reputation management services, today announced

significant feature enhancements to its e-mail

marketing services. The new features significantly strengthen the

existing platform, allowing both businesses with e-mail marketing

experience and companies new to e-mail marketing to communicate more

effectively with their customers, improve customer loyalty and drive

repeat business.

“With e-mail marketing bundled into our

customer feedback and online reputation platform, businesses can now

interact with customers at every stage of the customer lifecycle –

from getting a potential customer’s attention,

turning them into a customer, and keeping them as a loyal customer whose

satisfaction impresses other customers to join the cycle,”

said Neal Creighton, co-founder and CEO, RatePoint.

The e-mail marketing enhancements includes the ability for businesses to

easily edit content, images and links through a new “what

you see is what you get” (WYSIWYG) editor that

does not require knowledge of HTML coding. Images and text can be

dragged and dropped into place. In addition, new e-mail templates that

can be used to create over 140 different e-mail design combinations,

enhanced list management capabilities and a new dashboard to easily

track and report e-mail campaign metrics have also been added to improve

customers’ ease of use.

“We’ve used

RatePoint for over a year and have seen tremendous improvement in

customer satisfaction, as well as a significant increase in the number

of new customers as a result of promoting our reviews online,”

said Michael Cohn, owner of 4×4 Rock Shop, an online retailer of high

performance 4×4 and import parts and accessories (www.4x4rockshop.com).

“With RatePoint’s

e-mail marketing tools it’s very easy to stay

connected to our customers with newsletters, special offers and

promotions that help us drive more repeat business and maintain a loyal

customer base.”

About RatePoint, Inc.

Founded in 2006, RatePoint, Inc. offers a powerful, online reputation

management and customer feedback platform for today’s

growing businesses. Leveraging the latest in Web 2.0 trends, web content

authentication and consumer ratings systems, RatePoint, Inc. is

revolutionizing the way businesses and consumers define, identify and

monitor quality. RatePoint, Inc. was founded by the founders of GeoTrust

and is a venture backed by Prism VentureWorks and .406 Ventures. For

more information about RatePoint, Inc., please call 888.777.1636 or

visit http://www.ratepoint.com.

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