Initiate Exchange Unites Customers, Partners and Industry Leaders to Share Successful Practices in Master Data Management and Data Governance

CHICAGO, IL–(EMWNews – August 6, 2008) –

Initiate Systems, Inc., a leader in master data management (MDM)

solutions, today announced that it will hold its third annual user

conference — Initiate Exchange (formerly theHub Live) — September

29-October 1, 2008, at the Westin Kierland Resort in Scottsdale, Arizona.

Initiate Exchange brings together customers, prospects and partners for two

days of networking and education with organizational leaders who are using

master data management to revolutionize healthcare, transform government

and reinvent customer service in financial services, insurance, hospitality

and more.

Keynote and general session speakers for the event include John Radcliffe,

vice president, research, Gartner; Rachel Block, executive director, New

York eHealth Collaborative; and a Global Customer Panel, which includes

Kuben Naidoo, enterprise architect, Sun International, South Africa; and

Tony Ellis, head of IT, London Borough of Brent, United Kingdom. The

panelists will discuss their experiences in implementing Initiate®

software to accurately identify customers, patients and citizens and

securely share information across respective information exchange

environments.

Initiate’s President and CEO Bill Conroy and Vice President of Products Sean Cassidy will also deliver keynotes.

“The effective management and governance of master data is both an

opportunity and challenge for private and public sector enterprises,” said

former customer and current Initiate Chief Technology Officer Marty

Moseley. “Initiate Exchange brings together today’s leaders who are

addressing common challenges of acquiring, resolving and using master data.

This event provides a forum for sharing best practices and gaining guidance

on future MDM efforts.”

Many of the educational sessions at Initiate Exchange will be led by

Initiate customers who will provide real-world examples about their data

management implementations using Initiate solutions. This year’s customer

presenters represent Cedars-Sinai Medical Center, National Instruments,

CSAA Inter-Insurance Bureau, Capital One, Baylor Healthcare System, CVS

Caremark, The Department of Veteran’s Affairs, London Borough Brent and

more.

“Initiate Exchange is the ideal forum for sharing ideas and learning

important information that will help our customers ensure successful

implementations and get the most from their IT investment with Initiate,”

said Gina Sandon, vice president, marketing, Initiate Systems.

Initiate Exchange will also feature pre-conference hands-on training,

product sessions, interactive partner displays and networking events,

including cocktail receptions and golf. Additional event details, including

how to register, can be found online at www.initiateexchange.com. An early registration

discount is available on or before August 29th, 2008.

About Initiate Systems

Initiate Systems, Inc. enables organizations to strategically leverage

and share critical data assets. Its master

data management (MDM) software

and experience as an information exchange leader provide organizations

with complete, accurate and real-time views of data spread across multiple

systems or databases, even outside the firewall. This allows companies to

unlock the value of their data assets for competitive advantages or operational improvements.

Initiate Systems operates globally through its subsidiaries, with corporate

headquarters in Chicago and offices across the U.S., and Toronto, London

and Sydney. For more information, visit www.InitiateSystems.com.