SAP Expands Scope of Annual SAP(R) TechEd Events to Address Unprecedented Ecosystem Growth

Hands-On Events Such as Demo Jam, Hacker Night and Community Clubhouse Fuel Agenda With Opportunities to Share Ideas, Co-Develop and Tap Innovative Technologies to Address Real-World IT Challenges

LAS VEGAS, NV and BERLIN and SHANGHAI, CHINA and BANGALORE, INDIA–(EMWNews – August 14, 2008) – SAP AG (NYSE: SAP) today announced the kick-off of the SAP® TechEd 2008 event season,

which is the company’s longest-running technical and business process

conference series. Driven by the theme “Connect, Collaborate, Co-Innovate,”

this year’s events will bring together the worldwide technical community to

harness the collective knowledge and resources of the SAP ecosystem,

helping them enhance their skills, get their jobs done with efficiency and

provide added benefit to their companies. To be held in four locations

around the globe, the events will feature the latest innovations in

technology, applications and services that can enable IT to more rapidly

respond to development needs, expand capabilities and maximize business

impact. Now in its 12th year, SAP TechEd 2008 will take place in Las Vegas

on September 8-12, Berlin on October 14-16, Shanghai on November 5-6 and

Bangalore on November 12-14.

Keynote presentations will be hosted by Zia Yusuf, executive vice president

of the Global Ecosystem and Partner Group, and will feature Co-CEO Léo

Apotheker (Berlin), Executive Board members John Schwarz (Las Vegas) and

Jim Hagemann Snabe (Bangalore), and CTO Vishal Sikka (Shanghai). Keynote

topics will demonstrate how best-run businesses can improve insight by

closing the gap between strategy and execution, drive process efficiency

within and across business boundaries, and enhance flexibility by creating

new business processes that align operations with strategy. Jimmy Wales,

founder of Wikipedia, will deliver a keynote presentation from the SAP

TechEd Las Vegas event.

Developers Worldwide Gather for Interactive, Hands-On Opportunities at SAP

TechEd

The SAP TechEd agenda is based on feedback from across the SAP ecosystem

and is designed to reflect attendee preferences. All four SAP TechEd

conference locations will feature technical experts leading classes on a

range of subjects, from introductory sessions to deeply technical, hands-on

workshops. Local product managers and developers will also be on hand at

each location. The core content at this year’s events will focus on the SAP

NetWeaver® technology platform, the SAP® Business Suite,

service-oriented architecture (SOA), Java and ABAP. The SAP TechEd 2008

events also mark the inaugural appearance of Business Objects as an SAP

company, and will feature new sessions on Business Objects topics.

A pre-conference program, “Community Day,” will welcome business process

experts, technologists and user groups to share successes, identify needs

and discuss the tools that can help users increase efficiency and impact.

At the event itself, the Community Clubhouse will feature a networking

lounge, where attendees can meet face-to-face with mentors, peers and event

speakers — and share information about SAP’s customer-focused ecosystem,

the SAP® PartnerEdge™ program and SAP solutions. A regular highlight

of SAP TechEd, the Demo Jam competition will feature demonstrations on the

latest SAP-related technology projects, presented by customers, partners

and SAP employees. At the Las Vegas event, SAP and its partners Adobe,

Coghead and RedMonk will host a Rich Internet Application (RIA) Hacker

Night, featuring RIA-related presentations from the companies followed by

an interactive brainstorm and building session.

SAP Ecosystem Continues to Grow

The SAP TechEd events serve as the physical gathering place for the SAP

ecosystem of partners, customers and individuals. SAP TechEd also draws

together significant numbers of the 1.3 million individuals who participate

in online

communities hosted by SAP. Roughly 25,000 new participants sign up for

these online communities each month, and from 2006 to 2007, the number of

page views doubled, to more than 150 million. Participants contribute

approximately 6,000 online posts per day and have created more than 60,000

wiki pages to handle ongoing discussions. More than four million posts have

accumulated in these forums, and the pace of activity is accelerating. It

took three years to reach the first million forum posts, nine months to

reach the second million, and only six months to reach the third million.

In total, more than 100,000 members have contributed their knowledge,

experience and perspectives through the online discussion forums, articles,

blogs and wikis hosted by SAP.

“The SAP TechEd event series brings together the members of the SAP

ecosystem in one location and focuses on the role of the individual as an

agent for change within the organization,” said Zia Yusuf, executive vice

president, Global Ecosystem and Partner Group, SAP. “SAP TechEd provides a

forum for these individuals to roll up their sleeves and connect with the

people, resources and information they need to collaborate and address

common issues and problems facing IT organizations today. By empowering

themselves and tapping the collective knowledge of the SAP ecosystem,

individuals can guide their organizations to strategic agility and

competitive differentiation.”

Last year, attendance at SAP TechEd grew 22 percent over the previous year

to more than 16,000 attendees worldwide. More than 95 percent of attendees

said they would recommend the conference to their colleagues.

To register or read more about SAP TechEd 2008, please visit

www.sapteched.com. To learn more about SAP’s communities of innovation,

please visit http://www.youtube.com/user/SAPCommunities or

http://sdn.sap.com.

About SAP

SAP is the world’s leading provider of business software(*), offering

applications and services that enable companies of all sizes and in more

than 25 industries to become best-run businesses. With approximately 75,000

customers (includes customers from the acquisition of Business Objects) in

over 120 countries, the company is listed on several exchanges, including

the Frankfurt stock exchange and NYSE, under the symbol “SAP.” (For more

information, visit www.sap.com)

(*) SAP defines business software as comprising enterprise resource

planning and related applications.

Any statements contained in this document that are not historical facts are

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“estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,”

“predict,” “should” and “will” and similar expressions as they relate to

SAP are intended to identify such forward-looking statements. SAP

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reliance on these forward-looking statements, which speak only as of their

dates.

Copyright © 2008 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP

products and services mentioned herein as well as their respective logos

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mentioned are the trademarks of their respective companies. Data contained

in this document serve informational purposes only. National product

specifications may vary.

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