ServiceKey Offers Innovative Approach to Higher Channel Profits With ISMO Certification

As a Certified ISMO, Channel Partners Grow Residual Revenue While Strengthening Customer Relationships

NORCROSS, GA–(EMWNews – August 20, 2008) – ServiceKey LLC, the premier Independent

Service and Maintenance Organization (ISMO), announced today the launch of

its innovative ISMO Certification Program. ServiceKey created the ISMO

Certification Program to differentiate its channel partners in the support

services marketplace and allow them better control of customer

relationships. As a master ISMO, ServiceKey certifies channel participants

to add hardware maintenance and support services to their sales portfolio

without reliance on OEMs.

As a certified ISMO, a channel company accesses ServiceKey’s maintenance

and support infrastructure, including U.S. help desk staff and technicians

certified on major platforms. Services are offered to customers under the

channel partner’s name, helping build brand identity.

“Most channel participants aren’t able to offer a broad range of support

services, but becoming an ISMO transforms them into multiplatform experts

overnight as they tap into our resources,” said Angela Vines, co-founder

and VP of ServiceKey. “They then can grow margins by providing customized

service solutions.”

Becoming an ISMO means a company can offer 24/7 help desk, on-site hardware

maintenance, parts logistics and replacement, storage support and other IT

services without staffing a services team in-house. Because services are

available throughout the United States, a regional business can expand its

sales nationally. Furthermore, the master ISMO eliminates reliance on OEMs.

“As a certified ISMO, we build our name as a competitively priced services

provider,” said Dave Herzan, VP at North American Systems International.

“Certification also means we maintain customer relationships, along with

residual revenue from contract renewals.”

To explain the benefits of becoming a certified ISMO, ServiceKey created a

white paper for channel companies. Visit

http://www.servicekeytss.com/downloadroadmap.html to download the paper.

About ISMO

A master ISMO is an Independent Service and Maintenance Organization that

provides branded, multiplatform IT maintenance and support services for

mid-range servers, networking and storage equipment. Resellers, independent

software vendors, OEMs and leasing companies become an ISMO by receiving

certification that enables them to sell a master ISMO’s expert technology

maintenance and support services under their own brand. To become a

certified ISMO, call (877)-GO4-ISMO or email [email protected].

ISMO certification was created by ServiceKey, an IT service management

company with over 25 years of experience in channel management. ServiceKey

solutions ensure higher margins and stronger brand identity for companies

in today’s competitive channel. More information is at

www.servicekeytss.com.