Survey Reveals: Women Want Change Without the Pain

LOS ANGELES, CA–(EMWNews – July 28, 2008) – We may all want a J.Lo-esque curvy

derriere, Eva Longoria-like lustrous locks or Angelina Jolie-inspired big

beautiful eyes, but today’s women want those changes without the pain. A

new study by leading shopping search site Shopzilla (www.shopzilla.com)

shows that a whopping 88% of women want to change their appearance, but

only 39% have ever considered cosmetic surgery. In response, Shopzilla has

created a new, one-stop solution

‘Shop-Over’ boutique loaded with all the products a woman needs to

totally ‘transform’ herself, without a nip or tuck to body or wallet.

A Change is as Good as a Rest…

Women simply want to feel ‘refreshed’ (52%), ‘sexy’ (38%), and get a dose

of ‘renewed energy’ (25%). While slowing down the aging process is the

main motivator for women wanting to change the way they look (74%), a large

percentage (41%) simply want to make temporary physical alterations,

usually after a big life change like having a baby or getting a divorce.

And, not surprisingly, they are not interested in spending big bucks to do

it. Forty-three percent would spend up to $50 while only 10.8% would pay

more than $1,000 for self improvement.

Sensible Shop-Over Vs. Extreme Make-Over

Here are the seven things women say they most want to change about

themselves, and the Shopzilla ‘Sensible Shop-Over’ way they can achieve it:

1. A smaller waist is the most highly desired improvement for women:

— Instead of spending $5,264 for a tummy tuck* or $2,982 for liposuction,

try a super slimmer for under $50.

2. Almost 40% (39%) of women want longer, thicker hair:

— Instead of paying hundreds or thousands at the salon, get an enviable

mane with do-it-yourself extensions.

3. More than a third (37%) of the women out there crave sun-kissed, tanner

skin:

— Instead of spending the money and risking the health impact of tanning

beds, we’ve got tons of options under $10. Light, medium, dark — cream,

gel, or spray, the choice is yours.

4. Fake eyelashes do wonders; enlarge your eyes and perk up your face:

— You can pay up to $1,400 for mink eyelash extensions in fancy salons, or

you can choose pairs starting under $2.00 a pop.

5. For the women out there who want a curvier derriere but are having no

luck on that Stairmaster, try a pair of padded panties:

— According to the American Society of Plastic Surgeons, butt implants

increased 62% from 2006 to 2007 (639 to 1,038). Demand is up, but with the

cost for the average surgery running a steep $4,722, it’s lucky women have

other options.

6. Get a sultry smile and take years off your face with full, pouty lips:

— Don’t spend the average $1,604 for a lip augmentation. Consider all the

plumping lip treatments out there — not to mention the power of a simple

swipe of gloss, which alone can create the illusion of fuller lips.

7. Get a bust boost with a water bra or other breast-enhancing lingerie:

— Nearly half a million (451,700) women opted for breast augmentation or

lifts in 2007 alone! Instead of shelling out thousands, try a gel bra or

other breast-enhancing bra. They’re a long way from yesterday’s Kleenex.

Shopzilla’s ‘Shop-Over’ boutique has the

right products to give women the drastic changes they want — each for

under $100 — a mere fraction of the cost of cosmetic procedures.

About Shopzilla, Inc.:

Shopzilla.com is the largest, easiest-to-use and most comprehensive

shopping search site on the Web. With an index of millions of products

from thousands of stores. Shopzilla empowers shoppers to instantly find

virtually anything on sale from anyone, anywhere on the Web — at the best

price for their lifestyle. Shopzilla also operates the BizRate research

division and consumer feedback network that collects more than one million

consumer reviews of stores and products each month. Based in Los Angeles,

Shopzilla has sites in the United Kingdom, France and Germany and the

company is owned by Scripps Networks Interactive Inc. (NYSE: SNI), which

include national lifestyle TV networks such as HGTV, The Food Network, Fine

Living and more. For more information, please visit www.shopzilla.com.

About the Study:

The study was based on 1,260 women online shoppers from June 23-24, 2008

conducted by BizRate Research, a Shopzilla company. The sample size has a

+/- 1.4% margin of error.

* All plastic surgery-related statistics are

according to the American Society of Plastic Surgeons. Surgery prices are the national

average surgeon/physician fee.

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