WOODLAND, Calif., July 29 /EMWNews/ -- Today millions of Americans

suffer from heartburn and acid reflux, with coffee serving as one of the

leading causes of these symptoms. A solution to this problem is Puroast(R)

Low Acid Coffee, a gourmet coffee now available in stores throughout the

US. With less than half the acid of all other brands, Puroast(R)

(http://www.puroast.com) is an attractive option for these afflicted

consumers.



    While the Puroast(R) brand is growing in popularity, another facet of

the company is less well-known: sustainable technology. The origins of

Puroast(R) are in the Andes Mountains of South America where the company

founders came upon an ancient method for roasting coffee. This old-world

method is best fueled by biomass, a renewable resource. To effectively

commercialize this process, Puroast(R) integrated a proprietary wood

pellet-fired energy technology to a modernized roasting operation that

mirrored the rudimentary Andean method.



    Puroast(R)'s breakthrough technology caught the eye of the world's

leading authority in sustainable business development, The Sustainable

Business Institute (SBI), in San Jose, California. The SBI

(http://www.sustainablebusiness.org) is a global organization comprised of

business and technology innovators, whose aim is to promote the use of

sustainable business practices.



    SBI's Executive Director and Founder Jessica Fullmer says, "The SBI is

a long-standing, cross-industry group that corporate prime movers count on

when it comes to reliable, state-of-the-art information in sustainability."

She adds, "One truly distinct feature of the SBI is fostering the

interaction of CEO's from the world's largest corporations, such as Intel,

with those from smaller, but equally innovative companies, like

Puroast(R)."



    In recognition of their innovation and leadership in sustainability,

the SBI awarded their Seal of Sustainability to Puroast(R) in 2004. As a

result Puroast(R) now carries the Seal of Sustainability on their product

packaging, as well as a description of their sustainable processing and the

SBI.



    Says Puroast(R)'s CEO Kerry Sachs, "Puroast(R) Low Acid Coffee is one

of those cases where sustainability has actually led to a better consumer

product -- the economics and qualities of renewable, wood pellet fuel,

enables us to make low acid coffee commercially viable and affordable to

the American consumer."



    Contact: Carrie Gibbs






               530-668-0976 ext. 102

               [email protected]