Benefit T-Shirt Design By Karl Lagerfeld

 A Women's Cancer Initiative in Partnership with the Entertainment Industry

                 Foundation's Women's Cancer Research Fund



    NEW YORK, July 30 /EMWNews/ -- Saks Fifth Avenue and the

Entertainment Industry Foundation (EIF) announced today that Academy

Award(R) winning actress Gwyneth Paltrow has been named the Entertainment

Industry Foundation ambassador for Saks Fifth Avenue's 2008 KEY TO THE CURE

campaign. KEY TO THE CURE is a women's cancer initiative founded in

partnership with EIF's Women's Cancer Research Fund. The program will also

receive ongoing support from Mercedes-Benz USA.



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    Celebrated designer Karl Lagerfeld created a limited edition t-shirt

that will retail for $40 (over $35 to charity), exclusively to benefit KEY

TO THE CURE. It will debut at Saks Fifth Avenue October 1.



    Saks Fifth Avenue's charity shopping weekend will take place October 16

to 19 at all of its stores nationwide and through saks.com, during which 2%

of sales will benefit local organizations through EIF's Women's Cancer

Research Fund. In support of this program, Ms. Paltrow will appear in a

national public service announcement (PSA) wearing the Karl Lagerfeld

limited edition t-shirt.



    In the 10 years since the inception of the Saks Fifth Avenue charity

shopping event, the company, together with its vendors and partners, has

raised more than $28 million. The money raised through Saks Fifth Avenue's

2008 KEY TO THE CURE will build on this success through EIF's Women's

Cancer Research Fund, benefiting more than 50 charitable programs dedicated

to finding new detection methods, better treatments and eventual cures for

women's cancers.



    "KEY TO THE CURE is one of Saks Fifth Avenue's most important

initiatives because of the numbers of people within our communities who are

affected by cancer and depend on both the advancement of research and the

efforts to ultimately find a cure," said Steve Sadove, Chairman and CEO,

Saks Fifth Avenue. "We are so proud to have hosted this shopping weekend

for the past nine years and are truly privileged to have the support of

Karl Lagerfeld and Gwyneth Paltrow in our momentous 10th anniversary year."



    Renowned photographer Julian Broad generously donated his time to

photograph Ms. Paltrow for the campaign. Mr. Broad is an acclaimed

photographer who, in over 20 years of freelancing, has worked on

prestigious advertising campaigns and published editorial work in

distinguished magazines such as Vanity Fair and Harper's Bazaar. He has

also photographed a wide range of celebrities, including Naomi Watts and

Viggo Mortensen. The KEY TO THE CURE PSA will appear in major fashion and

lifestyle magazines in September and October.



    For the sixth consecutive year, Mercedes-Benz USA is proud to partner

with the EIF Women's Cancer Research Fund and Saks Fifth Avenue in KEY TO

THE CURE. Mercedes-Benz USA has raised funds for women's cancer research

through sales of an exclusive special edition vehicle, and for this year's

campaign, Mercedes-Benz will offer the special edition version of its 2009

S550 Sedan. An icon that represents the best in automotive design,

performance, luxury and safety, this Special Edition S550 Sedan features

exclusive Diamond White metallic exterior paint, Sahara Beige and black

interior, 20-inch AMG 5-spoke wheels with high-performance tires, and a

5.5-liter, 382-horsepower V-8 engine which rockets this sedan from 0-60 mph

in only 5.4 seconds.



    As elegant as it is powerful, the new Special Edition S550 Sedan will

be offered at Mercedes-Benz dealerships this September and will help raise

funds for new cancer treatments as well as education and prevention.

Mercedes-Benz USA expects to raise $1 million this year for KEY TO THE CURE

through sales of only 1,000 special edition vehicles, bringing the total

amount raised by Mercedes-Benz USA for women's cancer research to over $6

million.



    To celebrate the 10th Anniversary of KEY TO THE CURE and give a voice

to those the campaign supports, Saks Fifth Avenue, EIF and Mercedes-Benz

USA will co-sponsor a road trip, during which blogger Lori Raimondo will

travel in the special edition Mercedes-Benz to eleven Saks Fifth Avenue

stores. Lori will begin the journey in San Francisco and make stops in

Beverly Hills, Phoenix, Dallas, New Orleans, Atlanta, Indianapolis,

Chicago, Chevy Chase, Boston and New York. The Saks Fifth Avenue store in

each city will host Lori and introduce her to local businesses, media and

community partners, including cancer survivors who support the KEY TO THE

CURE initiative. Lori will blog about her trip on http://www.saks.com/kttc, where

readers can share their personal stories.



    Saks Fifth Avenue initiated its shopping weekend in 1999. Since then,

the company has donated over $28 million to women's cancer research and

treatment organizations throughout the United States. Organizations

benefiting from these funds include: EIF's Women's Cancer Research Fund,

The Breast Cancer Research Foundation, the Cleveland Clinic, Boston's

Dana-Farber Cancer Institute, the Nevada Cancer Institute and many others.



    The Women's Cancer Research Fund (WCRF), a program of the Entertainment

Industry Foundation, was established by Chairs Rita Wilson, Tom Hanks, Kate

Capshaw and Steven Spielberg, along with Founders Kelly Chapman Meyer, Anne

Douglas, Quinn Ezralow, Marion Laurie and Jamie Tisch. WCRF supports

innovative research, education and outreach directed at the development of

more effective approaches to the early diagnosis, treatment and prevention

of all women's cancers.



    As a philanthropic leader in the entertainment industry, the

Entertainment Industry Foundation has distributed hundreds of millions of

dollars and provided countless volunteer hours to support charitable

initiatives addressing some of the most critical issues facing society

today. For more information, visit http://www.eifoundation.org.



    Saks Fifth Avenue, one of the world's pre-eminent specialty retailers,

is renowned for its superlative American and international designer

collections, its expertly edited assortment of handbags, shoes, jewelry,

cosmetics and home furnishings and the first-rate fashion expertise and

exemplary client service of its Associates. Today, Saks operates 53

full-line stores in 25 states, 3 licensed stores in the Middle East and 1

licensed store in Mexico City, 48 Saks Fifth Avenue OFF 5TH stores and

saks.com, the company's online store.