New Genesis Sports Sedan Invades Financial District



    NEW YORK, Aug. 6 /EMWNews/ -- (Update -- This replaces release

posted earlier) -- On Friday, Aug. 8, Hyundai will offer visitors in New

York's Financial District an opportunity to take a fast ride or luxurious

break in the new Genesis premium sports sedan -- a serious competitor to

the likes of Lexus ES, Cadillac CTS and Chrysler 300.



    Genesis will be driven on a special course by professional drivers at

the annual Financial Community Day Festival (Aug. 8, 11 a.m. to 6 p.m.).

Festival visitors will be invited to ride along and experience the power,

smoothness and luxury of the new Genesis. Located on Maiden Lane (between

Front St. and South St.), the Hyundai display will introduce the Genesis

3.8L and 4.6L models, with base prices of $33,000 and $38,000,

respectively.



    Hyundai's New York display is a part of a nationwide tour, showing

potential buyers a new side to its aggressive product expansion. The

company is touring 15 U.S. cities in 17 weeks to introduce the new sports

luxury sedan to potential customers. The tour includes a traveling display,

eight new Genesis vehicles and a crew of 25-30.



    Both Genesis models come well-equipped with standard safety features

such as Electronic Stability Control (ESC), Anti-lock Braking System

(four-wheel disc), front airbags, side airbags at all four doors and roof

mounted curtain airbags. It also has electronic active front head

restraints that automatically adjust optimally for each individual. Both

models also offer XM NavTraffic and Adaptive Front Lighting System (AFLS).



    Genesis' performance is exceptional with a Lambda 3.8 V6 or a Tau 4.6

V8 producing 290 and 375 horsepower, respectively. Both engines are mated

with advanced six-speed automatic transmissions to produce excellent

highway mileage of 27 mpg for the V6 and 25 mpg for the V8. The Genesis 4.6

V8 produces more horsepower per liter and better mileage ratings than the

Lexus GS 460 or the BMW 750i. Genesis has more cabin room than either the

BMW 5-Series or the Mercedes E-Class, but with more body rigidity and

lighter weight. This translates to a quieter, roomier ride that includes

Lexicon(R) audio systems as standard equipment. Road & Track's Andrew

Bornhop said, "Clearly, Hyundai is proud of the Genesis, and this shows

inside, where there are gobs of space and a gently curving dash that looks

especially rich, dare I say European, covered with attractively stitched

leather." (Road & Track -- May 2008)



    The interior also includes standard keyless entry and ignition, XM

satellite radio, heated seats, iPod and USB au dio integration and

Bluetooth connectivity for cell phones. Hyundai's marketing program is

designed to show consumers that with Genesis you can have luxury, quality

and performance that equals or betters the competition without overpaying.

Car and Driver's Michael Austin said, "...the Genesis stands poised to make

drivers reevaluate their perceptions of the Hyundai brand, which is good

for Hyundai and bad for the competition." (Car and Driver - May 2008)






                               HYUNDAI GENESIS



    --  Electronic active front head restraints that automatically adjust

        optimally for each individual



    --  Anti-lock Braking System/four-wheel disc brakes



    --  Standard Electronic Stability Control (ESC)



    --  Front airbags, side airbags at all four doors and roof mounted curtain

        airbags



    --  Lexicon 528-watt discrete audio system with 17 speakers



    --  Standard Bluetooth(R) hands-free interface



    --  Adaptive front lighting system



    --  Tau 4.6 V8 -- 375HP using premium fuel / 368HP using regular fuel



    --  Lambda 3.8 V6 -- 290HP/ 24-valve aluminum engine



    --  Standard 6-speed automatic with SHIFTRONIC(TM)



    --  HID headlights with auto-leveling and Adaptive Front Lighting System



    --  A convenient proximity sensor and push button start system is standard



    --  Genesis 3.8 -- $33,000



    --  Genesis 4.6 -- $38,000