NEW ORLEANS, LA–(EMWNews – July 22, 2008) – Universum Communications announced the

names of the Top 100 Ideal Employers among Diverse Students, formerly The

Top 100 Diversity Employers Study. The Universum’s research is different

from any other ranking of diversity today.

The Universum Survey, 2008 is a quantitative survey of the career

expectation and employment preferences of the over 13,000 diverse students

on over 61 campuses. Universum analyzes the students’ perceptions captured

in the research to measure Employer Brand Image, Employer Value Proposition

and the best vehicles and practices of employers. The survey also asked

students to select their top 5 “ideal” employers. The results of the

survey determined the Top 100 Ideal Employers.

Universum has granted exclusive publishing rights to THE BLACK COLLEGIAN

Magazine to publish the 2008 Top Ideal Employer rankings and trend

information as the magazine has once again been identified as the medium

students read to learn more about employers. The Top 100 Ideal Employers

list and other findings will be published in THE BLACK COLLEGIAN’s First

Semester Super Issue in September.

According to Universum’s findings, the best way for employers to attract

diverse students is by offering them internships. Internships help

employers recruit more students and students tell other students about

their experiences.

“Employers that have gained recognition for their commitment to diversity

are viewed as ’employers of choice’ by all students because these employers

are generally viewed as more progressive,” says Claudia Tattanelli, CEO of

Universum Communications, Inc.

“Minority students are first and foremost searching for employers that are

known to value diversity and to have made a public commitment to recruiting

a more diverse workforce,” said Preston J. Edwards, Sr., CEO and Publisher

of THE BLACK COLLEGIAN Magazine. They believe that they will have a higher

comfort level in launching their career with employers that have a

reputation for diversity.

It is important to note that this ranking of the Top 100 Ideal Employers is

based solely on a preference survey of university students. The preference

is based upon what the students know about these employers, which is based

upon previous internship experiences, “word-of-mouth,” advertising, brand

recognition and goodwill. These employers have been successful in

communicating to Minority College students that the “American dream” can be

a reality for them too, and they believe that these employers will deliver

on that dream.

The top ten on the Top 100 Ideal Employers list are: 1. Google, 2. Goldman

Sachs, 3. Walt Disney, 4. Apple Computer, 5. Microsoft, 6. JP Morgan, 7.

Ernst & Young, 8. Deloitte, 9. U.S. Department of State, and 10. McKinsey &

Company. For the complete list, go to www.blackcollegian.com.