2008-08-18 12:09:00
Leading Online Video Ad Network Sees 80% Pre-Roll Completion Rates
NEW YORK, Aug. 18 /EMWNews/ -- Tremor Media, the leading online
video advertising network and provider of the Acudeo video monetization
platform, today shared the results of its proprietary research of pre-roll
video completion rates. Tremor Media is observing pre-roll completion rates
around 80% for both :15 and :30 second streaming video advertising, which
they attribute to their business practice of matching advertising with high
quality content.
"Our commitment to avoiding user generated content and focusing on
professional produced material as the cornerstone of our value proposition
has rewarded our clients with outstanding performance in leveraging a
format that has been tainted unfairly in some corners," said Jason
Glickman, CEO, Tremor Media. "Additionally, because of our dedication to
protecting the user experience and a fair value exchange, we've seen
slightly higher completion rates for :30 second ads than :15 seconds. While
we wouldn't suggest it as a best practice, it is proof that audiences are
willing to accept pre-roll advertising in exchange for the content they
want, on demand."
Tremor Media's results were garnered from over 100 campaigns and nearly
65 million pre-roll impressions, with both :15 and :30 second campaigns in
the automotive, entertainment, technology, CPG, business/finance, and food
and beverage verticals. Vertical categories with only :15 second pre-roll
data included travel and tourism, teen's interest, men's interest, and
women's interest campaigns.
Public perception of pre-roll is finally falling in line with what
leading agencies have witnessed first hand; pre-roll advertising is highly
effective when paired with the right content. "With Tremor, we can be
confident that our pre-roll advertising will be delivered in-full, on-time,
and as-promised across an expansive, transparent network of quality
publishers," said Christine Peterson, VP, Digital Media Director, Carat
Interactive. "In short, Tremor has become our go-to video partner-in a
crunch, we can depend on the team at Tremor to deliver."
According to a recent Ipsos MediaCT study, consumers are showing an
increased willingness to watch advertising in exchange for free online
video content. Two thirds of the respondents said it was reasonable to show
advertising in front of professionally produced content such as music
videos, news and sports clips. More than half (52%) said that it was not
reasonable to have advertising surround user generated content -- the type
of content that is not offered by Tremor Media.
"Validating consumer sentiment towards video advertising has been a
critical hurdle for the online video industry," said Randy Kilgore, Chief
Revenue Officer, Tremor Media. "The growth of quality content, rather than
user-generated content, has given us the ability to demonstrate our
rightful seat at the table with TV as a medium -- both in ability to target
messages and prove their delivery -- and continue to drive ad revenue
towards the online video market, even in a downturn economy."
About Tremor Media
Tremor Media is the leading online video advertising network providing
advertisers with both in-banner and in-stream video advertising
opportunities on over 1000 top-tier publisher sites with more than 105
million unique visitors per month.
Tremor also offers the Acudeo Video Monetization Platform for
publishers, a full suite of products and services to monetize streaming
video and maximize ROI. Tremor's full service solutions offer the necessary
tools for advertisers and publishers to utilize online video advertising as
a powerful interactive medium. For more information visit:
http://www.tremormedia.com.
Contact:
Corey Kronengold
646-278-7417
[email protected]
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