LOS ANGELES–(EMWNews)–.FOX Networks, the leading international ad network operated by Fox

International Channels (FIC), announced today that its video advertising

division, Utarget.Fox, has signed a significant global sales agreement

with blinkx, the world’s largest video search

engine. As part of the deal, Utarget.Fox will sell advertising

externally on the blinkx platform across its 33 regional offices and

sell inventory on a transparent basis in the UK.

Through the agreement with blinkx, Utarget.Fox will monetize premium

partner content. Utarget.Fox will also offer clients audio keyword

in-video banners which leverage blinkx’s

patented speech recognition technology to match the content with

suitable client banners. In addition to video ad representation,

Utarget.Fox and blinkx will work together to provide vertical channels

and promotion of FOX content across the regional presences of blinkx.

Phil Cooper, CEO and founder of Utarget.Fox comments, “The

recent acquisition of Utarget by .FOX Networks has enabled us to

strengthen the relationship Utarget enjoys with blinkx, by expanding and

delivering on the promise of Utarget.Fox, which combines a strong video

offering with a worldwide sales presence.”

Video Advertising (as TV advertising is called when online) is

experiencing a steep growth curve as brand-friendly formats continue to

help advertisers reach audiences migrating to the Internet for their

viewing consumption. Utarget.Fox has three years of experience in the

emerging Video Advertising sector and can now leverage early

relationships and well-formed technology within its new home at FIC.

“blinkx is at the forefront of optimizing ways

for publishers to monetise and manage their video content,”

explained Suranga Chandratillake, founder and CEO, blinkx. “Working

with Utarget offers our partners an effective mechanism for getting in

touch with the right advertisers.”

In April 2008, Utarget.Fox became part of .FOX, the online ad network

which provides transparent, brand safe placement for international

advertisers. With online and TV sales teams in 33 offices spanning

Europe, Latin America and Asia, .FOX Networks allows access to the

quality inventory of News Corporation and premium third party publishers.

Notes to Editors:

About Utarget.Fox:

Utarget.Fox (www.utarget.co.uk)

operates the video division of .Fox Networks (www.foxnetworks.com).

Established in 2000, and acquired by FIC in April 08, Utarget clients

include Pepsi, Dell, AOL, BMW, Guinness.

About blinkx:

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced

video search engine. Today, blinkx has indexed more than 26 million

hours of audio, video, viral and TV content, and made it fully

searchable and available on demand. blinkx’s founders set out to solve a

significant challenge – as TV and

user-generated content on the Web explode, keyword-based search

technologies only scratch the surface. blinkx’s patented search

technologies listen to – and even see –

the Web, helping users enjoy a breadth and accuracy of search results

not available elsewhere. In addition, blinkx powers the video search for

many of the world’s most frequented sites. blinkx is based in San

Francisco and London. More information is available at www.blinkx.com.

About Fox International Channels:

Fox International Channels (FIC), a unit of Fox Entertainment Group, is

the wholly-owned global pay television subsidiary of News Corporation.

FIC develops and distributes wholly- and majority-owned entertainment,

factual, sports and movie channels in virtually all markets across

Europe, Latin America, Asia and Africa. Using a variety of strong

brands, FIC broadcasts 121 television services in 29 languages. These

networks and their related mobile, non-linear and high-definition

extensions, reach over 268 million subscribers, making FIC one of the

most penetrated and diverse operations in the television industry.

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