Virtual Sheet Music Sees Sales Leap 31 Percent After Implementing VeriSign Secured Seal After Moving to VeriSign From Competing Vendor’s Security Solution, Online Sheet Music Service Experiences
2008-04-07 06:00:00
Virtual Sheet Music Sees Sales Leap 31 Percent After Implementing VeriSign Secured Seal
After Moving to VeriSign From Competing Vendor’s Security Solution, Online Sheet Music Service Experiences
SAN FRANCISCO, CA–( EMWNews – April 7, 2008) – RSA CONFERENCE — VeriSign, Inc. (
networked world, has helped the world’s first online distributor of digital
sheet music achieve a 31 percent increase in sales and a 67 percent boost
in membership renewals. In a separate test to determine the effectiveness
of the deployment of Extended Validation (EV) Secure Sockets Layer (SSL)
Certificates from VeriSign, Virtual Sheet Music saw users on EV-enabled
browsers complete 13% more transactions, which yielded a staggering 7,440
percent return on its investment in the VeriSign solutions.
Every day, Virtual Sheet Music, Inc. (www.virtualsheetmusic.com) serves
more than 20,000 musicians and educators seeking high-quality sheet music
for classical works. The company also offers exclusive custom arrangements
and music transcriptions for any instrument.
Always committed to addressing the security concerns of its customers,
Virtual Sheet Music deployed the VeriSign Secured® Seal in 2006 after
suffering a slowdown in sales after posting a competitor’s seal.
“We’re a small company that’s not very well known to a lot of people, and
users are often reluctant to provide their credit card numbers over the
Internet to a source they don’t know and trust,” said Fabrizio Ferrari,
president and founder of Virtual Sheet Music, Inc. “They need confidence
that we have the required technology in place to deliver what they paid for
in a secure manner, which VeriSign helps us provide.”
After implementing the VeriSign Secured Seal, the company immediately
recognized a 31 percent increase in sales and a 67 percent jump in
membership renewals.
To further build customer confidence and trust, Ferrari and his team also
deployed VeriSign Extended Validation (EV) Secure Sockets Layer (SSL)
Certificates. VeriSign® EV SSL provides an effective weapon against
phishing scams that lure unsuspecting consumers to imposter sites that
appear almost identical to genuine Web pages. Identity thieves use these
fraudulent pages to capture credit card numbers and other valuable personal
information.
When a Web site uses an EV SSL Certificate to identify itself, certain
browsers including Internet Explorer 7 (IE7) and the latest beta version of
Firefox 3 display easily understood visual cues to provide tangible
assurance of a site’s authenticity. The address bar turns green, a lock
icon appears next to the address, and a new field appears to the right of
the URL in the browser. This field contains the name of the organization
that owns the site as well as the security provider that issued the
certificate, such as VeriSign.
To measure the benefit of implementing VeriSign EV SSL authentication,
Virtual Sheet Music examined sales to customers who use IE7 and therefore
see the address bar turn green when they commence a purchase and compared
them with sales to customers whose browsers lacked that capability. “The
IE7 users bought 13 percent more,” said Ferrari. “This proved that there is
still fear of having a credit card number stolen among our client base, and
that the green bar provided the extra measure of confidence needed to
overcome it.”
For Virtual Sheet Music, the investment in VeriSign Secured Seal and
VeriSign EV SSL solutions has paid off handsomely. Based on measured
incremental sales, the company reports an ROI of 7,440 percent. To read
the case study, visit www.verisign.com/virtualsheetmusic
“VeriSign is the leader, the best known name in transaction security and
Web site authenticity,” added Ferrari. “I don’t know why everyone doesn’t
use VeriSign.”
Individual results may vary. Contact us today to talk about how VeriSign
can best address your company’s security needs. As the most respected and
trusted SSL authority on the Web, VeriSign is the EV SSL Certificate
provider of choice for more than 3,000 Internet domains, representing
greater than 75 percent of the entire EV SSL Certificate market worldwide.
In fact, more than 93 percent of the Fortune 500 — and the world’s 40
largest banks — rely on some form of VeriSign SSL Certificate to meet
their security needs. To learn more about VeriSign EV SSL, visit
http://www.verisign.com/EV-SSL.
About VeriSign
VeriSign, Inc. (
infrastructure services for the networked world. Billions of times each
day, VeriSign helps companies and consumers all over the world engage in
communications and commerce with confidence. Additional news and
information about the company is available at www.verisign.com.
Statements in this announcement other than historical data and information
constitute forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934. These statements involve risks and uncertainties that could cause
VeriSign’s actual results to differ materially from those stated or implied
by such forward-looking statements. The potential risks and uncertainties
include, among others, the uncertainty of future revenue and profitability
and potential fluctuations in quarterly operating results due to such
factors as the inability of VeriSign to successfully develop and market new
products and services and customer acceptance of any new products or
services, including VeriSign EV SSL solutions; the possibility that
VeriSign’s announced new services may not result in additional customers,
profits or revenues; and increased competition and pricing pressures. More
information about potential factors that could affect the company’s
business and financial results is included in VeriSign’s filings with the
Securities and Exchange Commission, including in the company’s Annual
Report on Form 10-K for the year ended December 31, 2007 and quarterly
reports on Form 10-Q. VeriSign undertakes no obligation to update any of
the forward-looking statements after the date of this press release.
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